The current seventh generation of Phantom started production in Goodwood over 13 years ago and quickly became the foundation upon which the renaissance of Rolls-Royce Motor Cars was built. Now the Phantom VII is now approaching the end of its life. During November this year the build of the very last Phantom Coupe and Drophead Coupe at Goodwood will be completed. These models will not be replaced. Collectors around the world will be excited to learn that a spectacular collection of 50 unique Coupes and Dropheads, called Phantom Zenith, will be built to celebrate the end of production of these truly exceptional cars.

Rolls-Royce will also build the last Phantom VII limousines this year.



Rolls-Royce CEO Mueller-Oetvoes said: “I am proud and excited to announce that a new Phantom is on the way – a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations. Any new Phantom is an historic and important moment in automotive history. As we bid farewell to Phantom VII, we are working hard on perfecting the Phantom VIII.”

To mark their exit, Rolls-Royce Motor Cars’ Bespoke design department will create the most highly Bespoke examples of each Phantom model to date – Coupe, Drophead Coupe and Limousine. At the same time the craftspeople who build each Rolls-Royce motor car to roll down the line at the Home of Rolls-Royce at Goodwood are already preparing themselves for the painstaking work that will go into these very special final motor cars.

The first of these special collections will be named Zenith, and will be the last ever Phantom Coupe and Drophead Coupe models available to commission from Rolls-Royce Motor Cars.

“As the name promises, Zenith will be the pinnacle; the best of its kind; the highest standard achievable by which everything else is judged,” comments Director of Design, Giles Taylor. “Zenith will be the sum of all the best features of Phantom Coupe and Drophead Coupe, with a few surprises added. We expect huge demand for these 50 fine automobiles as we shall not look upon their like again.”

Such surprise features will include a Tailgate Hosting Area; laser etched armrests depicting the original launch locations of 100EX in Villa D’Este and 101EX in Geneva; Bespoke instrument dials and a special treatment of the iconic Spirit of Ecstasy figurine. Each customer will also receive a ‘money cannot buy’ portable memento of his or her purchase, whilst the motor cars will be offered to clients in a palate of memorable color combinations from Rolls-Royce’s history.