British luxury car maker, Rolls Royce, has unveiled the Phantom Limelight Collection which has been conceived for that select group of people who spend their lives in the public eye and on the world stage.
The new collection of luxury cars was inspired by the origin of a British invention which became synonymous with fame. The limelight effect was originally discovered in the 1820s by Sir Goldsworthy Gurney, a prototypical British gentleman scientist and inventor of the Victorian era. It was harnessed to revolutionize illumination in the theaters of London’s Covent Garden, highlighting leading actors on the stage, thus leading to the phrase, ‘in the limelight’.
“In creating the Rolls-Royce Phantom Limelight Collection, our designers have delivered authentic luxury by thinking deeply about the lifestyles of the powerful people who operate in the public eye and move swiftly from engagement to engagement as part of their daily life,” explains Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars. “The result is a beautiful, discreet motor car in which those for whom the world is waiting can prepare, relax and arrive in the finest luxury and style.”
The Rolls Royce bespoke designers have used their deep understanding of the habits and behaviors of those powerful people, who make and influence world-changing decisions every day, to create a collection of 25 super-luxury motor cars that cater directly to their busy lives like no other car maker can.
The Phantom Limelight Collection of 25 cars will be available to order immediately from Rolls-Royce Motor Car dealers around the world.