roundel

Video: The Origin Of The BMW Logo Explained

Featured Posts, Videos | June 6th, 2010 by Horatiu Boeriu

Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote …

Videos | May 5th, 2010 by Horatiu Boeriu

Another day and a new Youtube video around the BMW brand. This time, a company called Zafira Consulting & Trading has posted a proposal on …

Interesting | January 10th, 2010 by Hugo Becker

A recent story in the New York Times dispels the ‘spinning propeller’ myth of the BMW roundel. Much to the dismay of many, the article …

Interesting | February 21st, 2008 by DaVina Williams

What is the most powerful element for a brand? Well, very simple: the logo. Many of us recognize a logo from a mile a way, …