A small online storm was triggered last week when BMW unveiled a new logo. The iconic BMW roundel received a new and fresh design, but without the 3D shapes of the previous logo. The middle…
BMW is one of the oldest car makers in the world. The company celebrated its 100th anniversary in 2016 but its origins can be traced even further back. The Rapp Motorenwerke company used to do…
Today BMW showed us what it has been working for the past few years and finally revealed the BMW i4 Concept. Previewing the production model, the i4 Concept came with futuristic looks which, according to…
With every new generation of customers, BMW is reshaping their identity. This thought process started over 100 years ago and it continues in 2020 with a new chapter in their book. In a recent call…
A recent story in the New York Times dispels the ‘spinning propeller’ myth of the BMW roundel. Much to the dismay of many, the article is 100% correct, the origins of the blue and white…
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