roundel

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BMW Gets New Logo and New Brand Identity

With every new generation of customers, BMW is reshaping their identity. This thought process started over 100 years ago and it continues in 2020 with a new chapter in their book. In a recent call…

Video: The Origin Of The BMW Logo Explained

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Origins of the BMW Roundel

A recent story in the New York Times dispels the ‘spinning propeller’ myth of the BMW roundel. Much to the dismay of many, the article is 100% correct, the origins of the blue and white…