News
A small online storm was triggered last week when BMW unveiled a new logo. The iconic BMW roundel received a new and fresh design, but without the 3D shapes of the previous logo. The middle…
Gabriel Nica / March 20, 2020
Interesting
BMW is one of the oldest car makers in the world. The company celebrated its 100th anniversary in 2016 but its origins can be traced even further back. The Rapp Motorenwerke company used to do…
Gabriel Nica / March 12, 2020
BMW i
Today BMW showed us what it has been working for the past few years and finally revealed the BMW i4 Concept. Previewing the production model, the i4 Concept came with futuristic looks which, according to…
Gabriel Nica / March 4, 2020
News
With every new generation of customers, BMW is reshaping their identity. This thought process started over 100 years ago and it continues in 2020 with a new chapter in their book. In a recent call…
Horatiu Boeriu / March 3, 2020
Featured Posts
Video: The Origin Of The BMW Logo Explained
by Horatiu Boeriu / Date: June 6, 2010
Interesting
A recent story in the New York Times dispels the ‘spinning propeller’ myth of the BMW roundel. Much to the dismay of many, the article is 100% correct, the origins of the blue and white…
Hugo Becker / January 10, 2010