BMW i
Most of the time on our podcast, it’s just me rambling about some of the latest topics related to BMW and the automotive world in general. This time, though, our own Editor-in-Chief Horatiu joined me…
Nico DeMattia / March 12, 2020
Interesting
BMW is one of the oldest car makers in the world. The company celebrated its 100th anniversary in 2016 but its origins can be traced even further back. The Rapp Motorenwerke company used to do…
Gabriel Nica / March 12, 2020
Interesting
The all new BMW i4 Concept isn’t the only new aspect of BMW design that fans are up in arms about. Along with the i4 Concept, the Bavarians also rolled out a new logo and…
Nico DeMattia / March 5, 2020
BMW i
Today BMW showed us what it has been working for the past few years and finally revealed the BMW i4 Concept. Previewing the production model, the i4 Concept came with futuristic looks which, according to…
Gabriel Nica / March 4, 2020
News
BMW Gets New Logo and New Brand Identity
by Horatiu Boeriu / Date: March 3, 2020
News
People have been talking about the meaning of the BMW logo for literally decades. Officials have been adamant about what it is supposed to mean, but some people always thought they knew best. Ask random…
Gabriel Nica / August 12, 2019
Interesting
Porsche. We’ve all heard someone else mispronounce it. Maybe some of you mispronounce it yourselves. I, undoubtedly, have done so at least once in my life. There is only one way to pronounce it, that…
Mike DeAmicis / January 20, 2018
News
Last month, BMW announced the creation of a new product category that focuses on offering their customers the ultimate luxury. As part of its forthcoming model offensive, BMW has developed a new presence for its luxury…
Horatiu Boeriu / October 6, 2017
Featured Posts
Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote at the time, the the origins of the blue and…
Horatiu Boeriu / June 6, 2010
Interesting
Since we just posted some bits from BMW’s history, we decided to stay on the topic and talk about the ///M logo, the three stripes that make M branded cars even more recognizable. So, let’s…
Horatiu Boeriu / April 13, 2009