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BMW Gets New Logo and New Brand Identity

The Definitive Story Behind the BMW Logo

People have been talking about the meaning of the BMW logo for literally decades. Officials have been adamant about what it is supposed to mean, but some people always thought they knew best. Ask random…

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BMW. Are we saying it right?

Porsche. We’ve all heard someone else mispronounce it. Maybe some of you mispronounce it yourselves. I, undoubtedly, have done so at least once in my life. There is only one way to pronounce it, that…

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BMW: Upcoming black-and-white roundel logo is more emotional

Last month, BMW announced the creation of a new product category that focuses on offering their customers the ultimate luxury. As part of its forthcoming model offensive, BMW has developed a new presence for its luxury…

History: BMW ///M logo colors explained

Since we just posted some bits from BMW’s history, we decided to stay on the topic and talk about the ///M logo, the three stripes that make M branded cars even more recognizable. So, let’s…