Tag Archives: BMW logo

BMW logo 750x500

BMW. Are we saying it right?

Interesting | January 20th, 2018 by Mike DeAmicis

Porsche. We’ve all heard someone else mispronounce it. Maybe some of you mispronounce it yourselves. I, undoubtedly, have done so at least once in my …

P90275984 highRes new brand presence f 830x553

BMW: Upcoming black-and-white roundel logo is more emotional

News | October 6th, 2017 by Horatiu Boeriu

Last month, BMW announced the creation of a new product category that focuses on offering their customers the ultimate luxury. As part of its forthcoming model …

roundel bmw history

Video: The Origin Of The BMW Logo Explained

Featured Posts, Videos | June 6th, 2010 by Horatiu Boeriu

Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote …

bmwnewroundel

BMW Dynamic Car Identity reimagines Roundel

Videos | May 5th, 2010 by Horatiu Boeriu

Another day and a new Youtube video around the BMW brand. This time, a company called Zafira Consulting & Trading has posted a proposal on …

bmw z4 m roadster silver logo

History: BMW ///M logo colors explained

Interesting | April 13th, 2009 by Horatiu Boeriu

Since we just posted some bits from BMW’s history, we decided to stay on the topic and talk about the ///M logo, the three stripes …

NEWSLETTER