BMW M
To mark the 50th anniversary of the BMW M brand, the German automaker will not only introduce a series of limited edition models, but also a new roundel inspired by the classic “BMW Motorsport” logo….
Horatiu Boeriu / November 25, 2021
News
People have been talking about the meaning of the BMW logo for literally decades. Officials have been adamant about what it is supposed to mean, but some people always thought they knew best. Ask random…
Gabriel Nica / August 12, 2019
News
Last month, BMW announced the creation of a new product category that focuses on offering their customers the ultimate luxury. As part of its forthcoming model offensive, BMW has developed a new presence for its luxury…
Horatiu Boeriu / October 6, 2017
Featured Posts
Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote at the time, the the origins of the blue and…
Horatiu Boeriu / June 6, 2010
Interesting
Origins of the BMW Roundel
by Hugo Becker / Date: January 10, 2010