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BMW: Upcoming black-and-white roundel logo is more emotional

News | October 6th, 2017 by Horatiu Boeriu

Last month, BMW announced the creation of a new product category that focuses on offering their customers the ultimate luxury. As part of its forthcoming model …

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Video: The Origin Of The BMW Logo Explained

Featured Posts, Videos | June 6th, 2010 by Horatiu Boeriu

Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote …

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Origins of the BMW Roundel

Interesting | January 10th, 2010 by Hugo Becker

A recent story in the New York Times dispels the ‘spinning propeller’ myth of the BMW roundel. Much to the dismay of many, the article …

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