BMW Roundel

The Definitive Story Behind the BMW Logo

People have been talking about the meaning of the BMW logo for literally decades. Officials have been adamant about what it is supposed to mean, but some people always thought they knew best. Ask random…

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BMW: Upcoming black-and-white roundel logo is more emotional

Last month, BMW announced the creation of a new product category that focuses on offering their customers the ultimate luxury. As part of its forthcoming model offensive, BMW has developed a new presence for its luxury…

Origins of the BMW Roundel