BMW Roundel

People have been talking about the meaning of the BMW logo for literally decades. Officials have been adamant about what it is supposed to mean, but some people always thought they knew best. Ask random…

Last month, BMW announced the creation of a new product category that focuses on offering their customers the ultimate luxury. As part of its forthcoming model offensive, BMW has developed a new presence for its luxury…

Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote at the time, the the origins of the blue and…

A recent story in the New York Times dispels the ‘spinning propeller’ myth of the BMW roundel. Much to the dismay of many, the article is 100% correct, the origins of the blue and white…