The BMW Art Car program is celebrating its 50th anniversary this year, and its story has been told many times. But when it comes straight from Jochen Neerpasch — the man who founded BMW M,…
When it comes to BMW Motorsport history, one name stands above the rest—Jochen Neerpasch. As the first-ever BMW Motorsport director, Neerpasch didn’t just establish BMW’s high-performance division; he laid the foundation for BMW M, the…
When the first-generation BMW 3 Series launched in 1975, few could have predicted its future as an icon in the automotive world. Yet, at the time, it faced a surprising image and branding problem—it wasn’t…
From the Concept Touring Coupe to the M3 Touring in Speed Yellow, there are a lot of great BMWs on display this weekend at the Concorso d’Eleganza Villa d’Este. However, we feel these pale in…
Last week, I had to write a story about an interview Horatiu did with Jochen Neerpasch, while attending the Concorso d’Eleganza Villa d’Este. Neerpasch is the godfather of the M Division, after BMW pulled him…
This year marks the 50th anniversary of BMW M, in case you haven’t already heard. There’s no better man to talk to on the M Division’s birthday than the man that started it all–Jochen Neerpasch….
The iconic BMW M1, the car that started it all for the M Division, only exists because of one man–Jochen Neerpasch. His desire to build a sports that could be used for both racing and…
BMW M will celebrate its 50th birthday in 2022. To mark the occasion, the Motorsport division will host a wide range of activities to highlight its past, current and future M products. Of course, a…
The BMW Junior Team is now in its second year of great performances. The youngsters have performed admirably under the supervision of none other than Jochen Neerpasch and have recently competed in the Petit Le…
The BMW Junior Team project was revived last year, under the supervision of the man who started it in the first place in the 1970s – Jochen Neerpasch. The team is made up of three…
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