iDrive X

Will iDrive X’s Screen-Heavy Interface Backfire on BMW?

Will iDrive X’s Screen-Heavy Interface Backfire on BMW?

It is often said that BMW’s future success primarily depends on advancements in sustainable technologies, like battery electric powertrains and hydrogen fuel cells. However, the Bavarian automaker is also making equally consequential investments in software,…

How iDrive X Will Help BMW Take on Tesla, Xiaomi and Other Upstarts

BMW HypersonX: How Neue Klasse Cars Will Sound

BMW HypersonX: How Neue Klasse Cars Will Sound

A few years ago, BMW made waves by teaming up with Academy Award winner Hans Zimmer to give its electric vehicles a futuristic soundtrack. Now, the BMW Sound Design Studio is stepping things up for…

How BMW Redesigned the iDrive X for Chinese Drivers

How BMW Redesigned the iDrive X for Chinese Drivers

Earlier this year, at CES 2025 in Las Vegas, BMW unveiled its most advanced infotainment system to date: the iDrive X. Now, at BMW Tech Days held recently at the BMW R&D Center in Beijing,…

BMW Vows Not To Put Even Bigger Screens Inside Its Cars

BMW Vows Not To Put Even Bigger Screens Inside Its Cars

At 17.9 inches, the central display for BMW’s new infotainment system is a full three inches bigger than that in current models. However, the expansion ends here. Speaking with Motor Authority, Chief Development Officer Frank Weber said there…

Rumor: Some Future BMWs Will Get A Passenger Screen

Rumor: Some Future BMWs Will Get A Passenger Screen

Since last year, we’ve been reporting on the possibility of a front passenger screen for future BMWs. Our Munich sources share more details about how the already screen-heavy iDrive X could boast an extra display….