Designworks

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Designworks collaboration with John Deere received 8 awards

The 20-year-plus relationship between BMW Group subsidiary Designworks and John Deere continues to yield excellent results. In 2016, the companies received eight awards in international design competitions for John Deere construction and forestry equipment –…

Designworks collaborates with ZTE to create the AXON 7 smartphone

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BMW’s Individual Manufaktur program will make you anything

BMW’s Individual Manufaktur program is one of the most extensive customization programs that any automaker has to offer. Through BMW’s Individual program, owners can choose from a variety of different paint colors, interior appointments and…

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BMW’s Designworks Studio

In the first episode of TIME Magazine’s look into BMW, we took a look at the history of BMW and how, as a company, BMW is keen on keeping the traditions of the past firmly…

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BMW DesignworksUSA is now Designworks

In response to wide ranging changes in the business context of DesignworksUSA, the BMW Group subsidiary will change its name to Designworks, launch a new company website and introduce an updated Corporate Identity.                          As…