Designworks

On 1 August, Oliver Heilmer will step into the role of President of Designworks, a wholly owned subsidiary of the BMW Group. This will see him move from the Interior Design team at BMW Automobiles…

While the digital world increasingly merges with our physical habitat the demand for sophisticated, integrative devices grows. However, for many businesses the true integration of the physical and digital worlds in their products still remains…

BMW’s Individual Manufaktur program is one of the most extensive customization programs that any automaker has to offer. Through BMW’s Individual program, owners can choose from a variety of different paint colors, interior appointments and…

In the first episode of TIME Magazine’s look into BMW, we took a look at the history of BMW and how, as a company, BMW is keen on keeping the traditions of the past firmly…