BMW XM Label Red

How is BMW XM Label Red different from the regular XM?

How is BMW XM Label Red different from the regular XM?

Earlier this week, the BMW XM Label Red was introduced, which did not come as a surprise to us. In 2021, we initially reported on BMW’s consideration of using the Label naming convention for the…

Photo Comparison: BMW XM Label Red vs BMW XM

Photo Comparison: BMW XM Label Red vs BMW XM

BMW just released the latest version of its XM SUV, the Label Red. It’s the first BMW to use the colored label nomenclature, so we’ll see if it’s something that sticks. However, until then, let’s…

2024 BMW XM Label Red – The Most Powerful BMW Ever Made

BMW XM Label Red Coming to 2023 Pikes Peak Hill Climb

BMW XM Label Red Coming to 2023 Pikes Peak Hill Climb

Updated with official statement from BMW of North America: “In anticipation of the approaching deadline to register for the 2023 running of Pikes Peak, BMW submitted a preliminary entry.  However, a final decision on our…

What BMWs Are You Excited to See in 2023?

What BMWs Are You Excited to See in 2023?

Next year is going to be a big one for BMW. That might sound obvious, as automakers always have new cars in the pipeline, but BMW is going through a bit of a transition in…

The BMW XM Label Red teased again in Munich

The BMW XM Label Red teased again in Munich

With the “base” BMW XM out of the way, the teasing campaign for the next XM model continues. The BMW XM Label Red was just featured on the @BMWM Instagram account and it gets a…

This could be the BMW XM Label Red with 750 horsepower

This could be the BMW XM Label Red with 750 horsepower

Missing from the lengthy press release issued today were images of the future BMW XM Label Red. BMW spoke briefly about the 750 horsepower variant which will arrive in Summer 2023. But some digging on…