BMW Crushes Mercedes in 2025 US Luxury Sales Battle
BMW won the 2025 US luxury sales race with 388,897 vehicles sold, beating Mercedes-Benz (343,200) by 85,697 units.
BMW won the 2025 US luxury sales race with 388,897 vehicles sold, beating Mercedes-Benz (343,200) by 85,697 units.
This is how each BMW model performed last year in the United States. Yes, the XM came dead last.
Third consecutive annual record masks a troubling Q4 slowdown and a 45.5% plunge in battery electric vehicle sales.
BMW posts strong growth across cars and SUVs, MINI surges 37.6% in U.S. sales.
ADVERTISEMENT
BMW leads the U.S. premium car market in the first half of 2025 with 178,499 sales, outpacing Mercedes and Audi. Here’s what the latest numbers reveal about the top luxury brands.
The Z4 is still going strong in the United States but the star is the 2 Series, which rose by 79.2% in the second quarter of the year.
BMW sales up 1.6% in H1 2025. EVs dip 21% in Q2, but MINI surges 29% in U.S. market. BMW i4 shows growth amid shifting trends.
BMW and MINI report strong U.S. sales in Q1 2025, with BMW i4 and iX leading a 26.4% surge in EV deliveries.
BMW of North America achieved record-breaking U.S. sales in 2024, with over 371,000 vehicles sold, including more than 50,000 electric models.
BMW of North America reported a challenging Q3 2024, with a 6.9% drop in BMW brand sales and a 33% decline for MINI. Despite a recall-related stop-sale and market headwinds, leadership remains optimistic about a strong Q4 rebound. MINI’s new models, including the redesigned Countryman and Cooper, are expected to drive future growth. Find out more about BMW’s strategy to regain its momentum.
BMW of North America today announced its sales results for the second quarter of 2024: a 3.7% increase