BMW marketing

BMW M2 Competition: The Cutting Edge Stunt

Innovation not only takes place within the BMW factories, but also inside the marketing departments in Munich where the company looks forward to new ways to engage its customers. And what vehicle could be better…

Interview with Hildegard Wortmann, Senior Vice President Brand BMW

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BMW working to attract millennials with M2 and X1

BMW recently made the interwebs explode with its news of the upcoming M2. The BMW M2 is the go-fast version of most enthusiasts’ favorite Bavarian and the least expensive proper M Division product. So, naturally,…

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Does BMW’s sales increase hurt its brand image?

BMW, Mercedes-Benz and Audi, all three German luxury car manufacturers are selling more cars than ever, with BMW becoming the best selling luxury car brand in the world. For the month of August, all three brands have…

Making of the BMW i8 commercial by Gus Van Sant

This past summer, BMW hired director Gus Van Sant – famous for the Good Will Hunting, Milk and Elephant – to create a trio of gorgeous video commercials to help introduce the new BMW i8 to…

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Global launch campaign for BMW i8

The BMW Group will kick off its global launch campaign for the new BMW i8 in May. The BMW Group’s first plug-in hybrid is a visionary vehicle with outstanding design that redefines the concept of…

BMW i3 online campaign peers over test-drivers’ shoulders

The current BMW i online campaign is shifting its focus to the driving experience. So far, communications have concentrated on the BMW i brand and BMW i3 product. Now, the online platform www.TheBMWi3Experience.com allows users…