Innovation not only takes place within the BMW factories, but also inside the marketing departments in Munich where the company looks forward to new ways …

BMW and MINI have recently announced a change in their marketing teams in the US, and that change was rather noticeable – the new ad spots …

At the BMW 100 Years Exhibit in Los Angeles, BMWBLOG sat down with Hildegard Wortmann, Senior Vice President Brand BMW. Ms. Wortmann joined BMW in …

BMW recently made the interwebs explode with its news of the upcoming M2. The BMW M2 is the go-fast version of most enthusiasts’ favorite Bavarian …

BMW, Mercedes-Benz and Audi, all three German luxury car manufacturers are selling more cars than ever, with BMW becoming the best selling luxury car brand in the …

In a statement earlier today, BMW CFO Friedrich Eichiner commented on the economic situation in China and the decline in sales compared to the last …

BMW with the help of agency Kirshenbaum Bond Senecal + Partners is launching a social campaign and website dubbed Snowchat, which will let users share …

This past summer, BMW hired director Gus Van Sant – famous for the Good Will Hunting, Milk and Elephant – to create a trio of gorgeous …

The BMW Group will kick off its global launch campaign for the new BMW i8 in May. The BMW Group’s first plug-in hybrid is a …

The current BMW i online campaign is shifting its focus to the driving experience. So far, communications have concentrated on the BMW i brand and …