Between November 24 and November 30, if you’re interested in buying a certain digital product or service from BMW, you might want to keep an eye out for the Black Week promotions. That’s because during…
BMW announced a new partnership this week, this time with the New Jersey Devils. It was a rather obvious move, especially considering the US headquarters of the company is also in New Jersey. BMW will…
Innovation not only takes place within the BMW factories, but also inside the marketing departments in Munich where the company looks forward to new ways to engage its customers. And what vehicle could be better…
BMW and MINI have recently announced a change in their marketing teams in the US, and that change was rather noticeable – the new ad spots that came out after the announcements brought a fresh take…
BMW recently made the interwebs explode with its news of the upcoming M2. The BMW M2 is the go-fast version of most enthusiasts’ favorite Bavarian and the least expensive proper M Division product. So, naturally,…
BMW, Mercedes-Benz and Audi, all three German luxury car manufacturers are selling more cars than ever, with BMW becoming the best selling luxury car brand in the world. For the month of August, all three brands have…
BMW with the help of agency Kirshenbaum Bond Senecal + Partners is launching a social campaign and website dubbed Snowchat, which will let users share pictures that last only seconds. The inspiration comes from the…
This past summer, BMW hired director Gus Van Sant – famous for the Good Will Hunting, Milk and Elephant – to create a trio of gorgeous video commercials to help introduce the new BMW i8 to…
The BMW Group will kick off its global launch campaign for the new BMW i8 in May. The BMW Group’s first plug-in hybrid is a visionary vehicle with outstanding design that redefines the concept of…
The current BMW i online campaign is shifting its focus to the driving experience. So far, communications have concentrated on the BMW i brand and BMW i3 product. Now, the online platform www.TheBMWi3Experience.com allows users…
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