BMW of North America, in collaboration with Google Cloud, launches a new augmented reality (AR) experience around the BMW i4 and iX electric vehicles. The AR experience, powered by Google Cloud’s immersive AR technology, will bring…
Unless you’re that guy from the math book with a weird fixation for bananas, this practicality test doesn’t seem too scientific. However, it’s a good way to quantify how much stuff you can fit inside…
The iX Flow has traveled nearly 6,000 miles from Las Vegas to Munich where it’s temporarily exhibited at BMW Welt. It debuted in early January at the Consumer Electronics Show where it wowed the crowds…
Electric cars and cold weather driving are not always the perfect match. So naturally, customers who live in cold climates are constantly worried about the overall effect on the electric driving range. YouTube and Tesla…
The BMW iX is not only a World Car Awards finalist but also a winner of a Women’s World Car of the Year category. The 12th WWCOTY edition named it the best large SUV, where…
When the BMW iX range was initially unveiled, some enthusiasts felt a bit underwhelmed by its entry-level choice, the iX xDrive40. Unlike its bigger brothers, it’s the only version of the iX that comes with…
As cars become rolling computers, it’s perfectly understandable to be concerned about excitement gradually fading away. The M boss has thought of that, but not to fret as enthusiasts can still look forward to a…
BMW Super Bowl’s star – the 2022 BMW iX M60 – landed in Chicago this week for the annual auto show. Compared to the grey model displayed at the 2022 CES, the one in Chicago…
After its world debut at the 2022 CES in Vegas, the top dog BMW electric crossover arrives in Chicago. The 2022 edition of the local auto show opened its doors to the press and welcomed…
Being this large and heavy, the BMW iX will never match the agility and playfulness of a Mazda MX-5 Miata. Of course, we are exaggerating with this comparison to make a point. That said, the…
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