The iX3’s rollout was the perfect opportunity for BMW Welt to supercharge its facilities for BMW, MINI, and Rolls-Royce drivers. These so-called “charging trees” are a collaborative effort with the Designworks subsidiary to make the…
Infinix has launched the Note 40 Series Racing Edition in collaboration with BMW Group Designworks, bringing a blend of high-speed aesthetics and advanced technology to the smartphone market. This special edition includes the Note 40,…
Celebrating its 50th anniversary in 2022, Designworks has been a wholly-owned BMW subsidiary since 1995. The two started a fruitful collaboration before that as the first project came in 1986 for a conceptual design of…
BMW is known for crafting the Ultimate Driving Machine; cars that are more than just transportation appliances but enjoyable to drive on the road. However, might the brand also be transitioning into the Ultimate Boating…
BMW’s Designworks has worked on some interesting projects since its inception. The Designworks team has also partnered with a few other brands in the past, to create some unique projects outside the automotive realm. This…
While the digital world increasingly merges with our physical habitat the demand for sophisticated, integrative devices grows. However, for many businesses the true integration of the physical and digital worlds in their products still remains…
BMW is one of the few brands that works hard at allowing its customers to customize their car and really tailor their purchase to fit their needs. The BMW Individual Program was sort of the…
BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced its plans to develop a new racing wheelchair for use by athletes of the U.S. Paralympics Track and…
BMWBLOG interviewed Julian Lienich, Head of BMW 360º for the U.S. and Canada about this sleek modern looking solar charging Carport. Lienich walked us through the use of bamboo wood structure which when combined with…
Newbury Park, CA – BMW has design studios scattered across the globe. And one of its studios is located in the hills north of Los Angeles. Founded in 1972 by the renowned designer, Chuck Pelly,…
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