Stepping inside BMW’s Designworks studio in California, you immediately sense why this place has shaped so many pivotal BMW products. The studio feels more like a workshop than a corporate design office — clay models…
BMW brought a small group of journalists to Santa Monica to mark the 50th anniversary of Designworks’ presence in the United States, and the highlight of the day was a roundtable with Adrian van Hooydonk,…
The iX3’s rollout was the perfect opportunity for BMW Welt to supercharge its facilities for BMW, MINI, and Rolls-Royce drivers. These so-called “charging trees” are a collaborative effort with the Designworks subsidiary to make the…
Infinix has launched the Note 40 Series Racing Edition in collaboration with BMW Group Designworks, bringing a blend of high-speed aesthetics and advanced technology to the smartphone market. This special edition includes the Note 40,…
BMW is known for crafting the Ultimate Driving Machine; cars that are more than just transportation appliances but enjoyable to drive on the road. However, might the brand also be transitioning into the Ultimate Boating…
BMW Designworks, the brand’s funky design offshoot with locations in LA, Shanghai and Munich, has designed quite a few non-cars for the Bavarian brand. Things like drones, an electric John Deere backhoe and, most recently,…
BMW’s Designworks has worked on some interesting projects since its inception. The Designworks team has also partnered with a few other brands in the past, to create some unique projects outside the automotive realm. This…
While the digital world increasingly merges with our physical habitat the demand for sophisticated, integrative devices grows. However, for many businesses the true integration of the physical and digital worlds in their products still remains…
BMW is one of the few brands that works hard at allowing its customers to customize their car and really tailor their purchase to fit their needs. The BMW Individual Program was sort of the…
BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced its plans to develop a new racing wheelchair for use by athletes of the U.S. Paralympics Track and…
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