BMW’s Designworks has worked on some interesting projects since its inception. The Designworks team has also partnered with a few other brands in the past, to create some unique projects outside the automotive realm. This latest collaboration project combines the automotive know-how of BMW Designworks with the rugged, adventurous spirit of North face.
This collaboration between the two brands is called FUTURELIGHT Camper, named for its new flexible weatherproof material, FUTURELIGHT, and it’s a camper concept that’s just debuted in Las Vegas at the 2019 CES.
“We combined both physical and digital worlds to showcase this material, ensuring the holistic vision of the brand was clearly communicated, while giving people a real ‘hands-on’ experience,” said Laura Robin, Designworks LA Studio Director. “Thinking about extreme performance in new and unexpected ways from our experience of working across multiple industries, helped us to provide consumers with a unique and never before seen insight into the very heart of the material and its key attributes.”
This FUTURELIGHT Camper concept is designed to show off both brands’ idea for the future of protection from the elements. So the FUTURELIGHT material used on the outside of the camper is made using Nanospinning technology to “create the world’s most advanced, breathable, waterproof material”, according to BMW.
In fact, the Camper was actually inspired by the BMW GINA Concept from back in the day. For those of you that don’t know, the GINA was a car with fabric “skin” instead of body panels that was capable of changing its body shape by adjusting the fabric. For this camper, flexible fabric is stretched over a geodesic dome.
The Nanospinning tech used to create this FUTURELIGHT material allows for impressive air permeability in the membrane of the fabric. Essentially, it creates nano-sized holes in the fabric to allow air to pass through and vent, while also keeping it completely waterproof. North Face plans on using this new fabric technology in apparel, which will be awesome, but this Camper concept shows what the material can do beyond apparel.