bmw-designworks

The Origins of DesignworksUSA’s Heritage

  DesignworksUSA is a design ‘skunk works’, a hotbed of automotive styling located in southern California. But it wasn’t always in BMW’s hands. It was purchased from Chuck Pelly by BMW. So who is Chuck…

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Laurenz Schaffer New President of BMW DesignworksUSA

Germany, California, Germany, and back to California again: Laurenz Schaffer, Director of the Munich Studio of BMW Group DesignworksUSA since the year 2000, will be taking over the position of the President of BMW’s Subsidiary…

BMW Group DesignworksUSA designs the Bavaria Cruiser 55 yacht

BMW DesignworksUSA Hydrogen Salt Flat Racer

If you already started scratching your head because of the ambiguous title, STOP, we’ll explain it in a second. Back in November at the L.A Auto Show, a small group of designers were competing in…

BMW DesignWorks designs a futuristic computer case

At CEBIT 2009, world’s largest computer expo, BMW Designworks USA in cooperation with Thermaltake presented a futuristic computer case named Level 10.  As we know, Designworks USA have done some cool things in the past,…

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Bavaria Deep Blue 46 by BMW DesignworksUSA

No, the Deep Blue 46 is not a new BMW vehicle, but rather a …yacht. Yacht manufacturer Bavaria Yachtbau GmbH has partnered with California based, BMW Group DesignworksUSA to expand its motorboat range. DesignWorksUSA design…

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BMW Designs an Espresso Machine for Starbucks

Two of the most respectable and valued brands in the U.S, BMW and Starbucks, have decided to work together in designing the Ultimate Espresso Machine. In case you haven’t heard of them, BMW Designworks is…