Audi entered China in 1988 and didn’t face competition from BMW for another six years. Since then, the two have battled fiercely for market share, and now, Audi is bringing in reinforcements. Notice how we…
Audi is gearing up to challenge the dominance of BMW, Mercedes-Benz, and Land Rover in the luxury SUV segment with the forthcoming launch of its most ambitious model to date—the all-new Audi Q9. Positioned as…
Hot on the heels of the new Audi A5’s reveal, its SUV sibling has arrived. The third-generation Q5 has landed, looking exactly as you would’ve expected. Not just the evolutionary exterior, but also the cabin,…
Gernot Doellner to Replace Markus Duesmann Audi has announced the appointment of Gernot Doellner, Volkswagen Group’s strategy chief, as the new CEO, taking over from Markus Duesmann starting September 1. The decision comes amid uncertainties…
Audi just announced it’s officially entering Formula 1 for the first time, which is a huge deal for Audi, the Volkswagen Group, and the sport as a whole. As an F1 fan, it’s incredibly exciting…
We’re living in a car world in which combustion engines and electric motors peacefully co-exist and will do so for the foreseeable future. Consequently, customers are spoiled for choice when it comes to the variety…
Most of the cars BMW sells in China are produced locally through its joint venture with Brilliance. However, the manufacturing plants in Shenyang don’t produce every single vehicle in the automaker’s portfolio, so some models…
BMW and archrival Audi are at opposite poles when it comes to the gradual retirement of the internal combustion engine. The former has yet to establish a cut-off date while the latter will bid adieu…
In a drag race between the M4 G82 and Audi RS5 Coupe, we know who is going to win. It’s especially true if the BMW happens to have xDrive as it’s the case here. It…
From the Lincoln Blackwood to the Mercedes X-Class, luxury pickup trucks have all pretty much been commercial flops. The smart way to go is to offer a premium trim of an existing truck rather than…
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