audi

Audi's New AUDI Brand For China Reveals BMW iX Rival

Audi’s New AUDI Brand For China Reveals BMW iX Rival

BMW, Mercedes, and Audi have been catering to the Chinese market with dedicated products for decades. Typically, these vehicles have longer wheelbases because local customers prefer the extra rear legroom compared to the regular models…

The Audi Concept C Previews A BMW i4 Coupe Rival

The Audi Concept C Previews A BMW i4 Coupe Rival

The two-door car is a shrinking niche. Just ask BMW. It’s about to pull the plug on the Z4 without planning a direct successor. Adding insult to injury, the 4 Series Coupe and Convertible might…

BMW vs Audi 2025 Sales: BMW Doubles Audi in U.S. Market

BMW vs Audi 2025 Sales: BMW Doubles Audi in U.S. Market

Despite the increasing challenges of tariffs and market uncertainty, BMW is widening the sales gap over its chief German rival Audi in the United States. Midway through 2025, the numbers paint a clear picture: BMW…

The AUDI E5 Sportback Battles BMW EVs In China

Audi’s Q9 Targets BMW X7 With Bold New Flagship SUV

Audi’s Q9 Targets BMW X7 With Bold New Flagship SUV

Audi is gearing up to challenge the dominance of BMW, Mercedes-Benz, and Land Rover in the luxury SUV segment with the forthcoming launch of its most ambitious model to date—the all-new Audi Q9. Positioned as…

The New Audi Q5 Is Here To Fight The 2025 BMW X3

The New Audi Q5 Is Here To Fight The 2025 BMW X3

Hot on the heels of the new Audi A5’s reveal, its SUV sibling has arrived. The third-generation Q5 has landed, looking exactly as you would’ve expected. Not just the evolutionary exterior, but also the cabin,…

Former BMW Board Member Markus Duesmann Exits as Audi CEO

Former BMW Board Member Markus Duesmann Exits as Audi CEO

Gernot Doellner to Replace Markus Duesmann Audi has announced the appointment of Gernot Doellner, Volkswagen Group’s strategy chief, as the new CEO, taking over from Markus Duesmann starting September 1. The decision comes amid uncertainties…

BMW i4 M50 Fights Audi RS5 In Extremely Close Drag Race

BMW i4 M50 Fights Audi RS5 In Extremely Close Drag Race

We’re living in a car world in which combustion engines and electric motors peacefully co-exist and will do so for the foreseeable future. Consequently, customers are spoiled for choice when it comes to the variety…