News
Despite the increasing challenges of tariffs and market uncertainty, BMW is widening the sales gap over its chief German rival Audi in the United States. Midway through 2025, the numbers paint a clear picture: BMW…
Horatiu Boeriu / July 3, 2025
News
Audi entered China in 1988 and didn’t face competition from BMW for another six years. Since then, the two have battled fiercely for market share, and now, Audi is bringing in reinforcements. Notice how we…
Adrian Padeanu / April 24, 2025
News
Audi is gearing up to challenge the dominance of BMW, Mercedes-Benz, and Land Rover in the luxury SUV segment with the forthcoming launch of its most ambitious model to date—the all-new Audi Q9. Positioned as…
Horatiu Boeriu / March 21, 2025
BMW X3
Hot on the heels of the new Audi A5’s reveal, its SUV sibling has arrived. The third-generation Q5 has landed, looking exactly as you would’ve expected. Not just the evolutionary exterior, but also the cabin,…
Adrian Padeanu / September 1, 2024
News
Former BMW Board Member Markus Duesmann Exits as Audi CEO
by Horatiu Boeriu / Date: June 30, 2023
News
Audi is finally entering Formula 1, after years of Volkswagen Group interest. There were some rumors earlier in the year that Audi was buying the McLaren F1 team but the Brits shut that down quickly….
Nico DeMattia / October 30, 2022
Interesting
Audi just announced it’s officially entering Formula 1 for the first time, which is a huge deal for Audi, the Volkswagen Group, and the sport as a whole. As an F1 fan, it’s incredibly exciting…
Nico DeMattia / August 27, 2022
i4
We’re living in a car world in which combustion engines and electric motors peacefully co-exist and will do so for the foreseeable future. Consequently, customers are spoiled for choice when it comes to the variety…
Adrian Padeanu / May 17, 2022
News
Most of the cars BMW sells in China are produced locally through its joint venture with Brilliance. However, the manufacturing plants in Shenyang don’t produce every single vehicle in the automaker’s portfolio, so some models…
Adrian / April 26, 2022
News
BMW and archrival Audi are at opposite poles when it comes to the gradual retirement of the internal combustion engine. The former has yet to establish a cut-off date while the latter will bid adieu…
Adrian / April 23, 2022
BMW M4
In a drag race between the M4 G82 and Audi RS5 Coupe, we know who is going to win. It’s especially true if the BMW happens to have xDrive as it’s the case here. It…
Adrian / April 20, 2022