Audi is rejuvenating its image with a new design language pioneered by the gorgeous, fully electric Concept C. A production version is due in 2027, but the EV lineup will already have grown by then….
The two-door car is a shrinking niche. Just ask BMW. It’s about to pull the plug on the Z4 without planning a direct successor. Adding insult to injury, the 4 Series Coupe and Convertible might…
Despite the increasing challenges of tariffs and market uncertainty, BMW is widening the sales gap over its chief German rival Audi in the United States. Midway through 2025, the numbers paint a clear picture: BMW…
Audi entered China in 1988 and didn’t face competition from BMW for another six years. Since then, the two have battled fiercely for market share, and now, Audi is bringing in reinforcements. Notice how we…
Hot on the heels of the new Audi A5’s reveal, its SUV sibling has arrived. The third-generation Q5 has landed, looking exactly as you would’ve expected. Not just the evolutionary exterior, but also the cabin,…
Gernot Doellner to Replace Markus Duesmann Audi has announced the appointment of Gernot Doellner, Volkswagen Group’s strategy chief, as the new CEO, taking over from Markus Duesmann starting September 1. The decision comes amid uncertainties…
Audi is finally entering Formula 1, after years of Volkswagen Group interest. There were some rumors earlier in the year that Audi was buying the McLaren F1 team but the Brits shut that down quickly….
Audi just announced it’s officially entering Formula 1 for the first time, which is a huge deal for Audi, the Volkswagen Group, and the sport as a whole. As an F1 fan, it’s incredibly exciting…
We’re living in a car world in which combustion engines and electric motors peacefully co-exist and will do so for the foreseeable future. Consequently, customers are spoiled for choice when it comes to the variety…
Most of the cars BMW sells in China are produced locally through its joint venture with Brilliance. However, the manufacturing plants in Shenyang don’t produce every single vehicle in the automaker’s portfolio, so some models…
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