Audi has made no secret of its ambitious plans for an electrified future. It’s currently working on several new all-electric models that will all debut within the current decade. However, the four-ringed brand’s plans may…
In the world of performance cars, luxury cars and cabin technology, it always seems like European brands are leading the industry, specifically the Germans. Jump in almost any other brand’s car after driving a BMW,…
You probably heard that the current Audi A8 is the first production car in the world that is capable of eyes-off Level 3 automated self-driving. While that truly is an impressive feat and other car…
It looks like rivalries no longer have a place in the automotive industry. The vast changes affecting the business and the rapid pace at which new technology is being demanded by the market is forcing…
BMW and Audi like to play games with each other a bit with their marketing. Awhile back, the two had a playful chess-themed billboard spat that was pretty entertaining. Now, though, billboards are old news…
When it comes to the three German premium manufacturers – BMW, Audi and Mercedes-Benz – they all share similarities and deep differences in a wide array of fields. One of the most discussed differences between…
Last year, BMW, Audi and Mercedes-Benz wrote history when they announced that they will join forces to purchase Here Maps from Nokia, in a bid worth multiple billions of dollars. The aim was to use…
Earlier this week Mercedes-Benz said it will shift its racing priorities from the DTM to Formula E in a rather unexpected move. This not only showed the growing importance of the Formula E competition but…
There was a time when BMW was the unquestioned choice, for buyers who appreciated driving above all else, in its segment. It was the brand that was simply better to drive than Mercedes-Benz, Audi, Jaguar…
After working together for the first time in decades to acquire the HERE mapping company, BMW, Audi and Daimler AG are once again collaborating for another interesting venue. Together with Ericsson, Huawei, Intel, Nokia and…
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