audi

What car would you own beside BMW?

All German cars rest their reputations on a core foundation of values; quality, performance and innovative engineering. However, each individual brand sets itself apart by focusing different specific values from one another. For instance, Mercedes-Benz…

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2013 NAIAS: Audi SQ5 Enters the Ring

Audi has brought the performance fight to North American shores in the compact sport utility market. Squaring off against the X3 in this segment, the Audi has been selling strongly – but how does it…

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Video: BMW Museum greets Audi

Our sister-blog BimmerToday has recently come across a series of funny videos starring BMW Isetta, a symbol of BMW’s Museum. The videos belong to an extensive marketing campaign initiated by the BMW Museum to celebrate…

Audi sticking it to its rivals

My response to Audi’s viral video

It certainly looks like Audi’s viral video, Meet the Beckers, has created some internet buzz these past days and more and more blogs are writting about Audi’s marketing idea. I found this to be a…