2020 has been a challenging year for everyone, and that includes automakers as well. BMW, for example, launched a series of new products which are some of the most important models to the brand. In…
During the #NEXTGen19 event, there were several new and exciting cars on display. A couple of which showed off new directions of BMW design language. None of them more than the BMW Vision M NEXT,…
The Russian Doll design theme for car companies is becoming more and more common. A lot of enthusiasts refer to it as the “Same Sausage, Different Lengths” design theme, mostly because it’s German brands that…
At the launch of the new BMW 8 Series Coupe in Le Mans, France, BMW Group Design Director Adrian Van Hooydonk was gracious to grant us an interview. The chat focused on the new grand tourer…
In the last ten years, BMW Group’s chief designer Adrian Van Hooydonk has been a regular on our website and our interviews have been nothing short of interesting. Since February 2009, Adrian van Hooydonk has…
We can’t get enough of the new BMW 8 Series Coupe Concept. The idea of another 8 Series is one that obviously gets us very excited but that excitement is exaggerated by the styling of…
BMW Group Chief Designer – Adrian Van Hooydonk – spoke to German media on the future of automotive design and its interaction with digital technology. BMW has recently introduced the new 7 Series – which…
Getting an interview with Adrian van Hooydonk, BMW Group Chief Designer, can be a challenging task and one hard to accomplish, but over the years, the charismatic Dutchman has become fond of BMWBLOG and granted…
BMW Head of Design, Adrian Van Hooydonk, and Henrik Wenders, BMW i8 Product Manager, go on camera to talk about the first BMW i models to emerge under the new sub-brand. The BMW i8 had…
The Automotive Brand Contest – a prestigious international design competition – saw the German Design Council acknowledge projects by the BMW Group with a total of 48 awards. BMW Group Design was named a winner…
