The Russian Doll design theme for car companies is becoming more and more common. A lot of enthusiasts refer to it as the “Same Sausage, Different Lengths” design theme, mostly because it’s German brands that…
At the launch of the new BMW 8 Series Coupe in Le Mans, France, BMW Group Design Director Adrian Van Hooydonk was gracious to grant us an interview. The chat focused on the new grand tourer…
At the 2018 Detroit Auto Show, BMW Group Head of Design Adrian Van Hooydonk has reiterated his commitment to clean up the design of BMW cars in favor of fewer lines. “We’re going to clean…
In the last ten years, BMW Group’s chief designer Adrian Van Hooydonk has been a regular on our website and our interviews have been nothing short of interesting. Since February 2009, Adrian van Hooydonk has…
BMW Group Chief Designer – Adrian Van Hooydonk – spoke to German media on the future of automotive design and its interaction with digital technology. BMW has recently introduced the new 7 Series – which…
Getting an interview with Adrian van Hooydonk, BMW Group Chief Designer, can be a challenging task and one hard to accomplish, but over the years, the charismatic Dutchman has become fond of BMWBLOG and granted…
BMW Head of Design, Adrian Van Hooydonk, and Henrik Wenders, BMW i8 Product Manager, go on camera to talk about the first BMW i models to emerge under the new sub-brand. The BMW i8 had…
The Automotive Brand Contest – a prestigious international design competition – saw the German Design Council acknowledge projects by the BMW Group with a total of 48 awards. BMW Group Design was named a winner…
Host: I guess we could start by addressing the evolutionary process in design. You’re constantly involved in design. Where is your starting point? Olga Polizzi: It’s always quite difficult when you’re starting a new hotel….
Adrian van Hooydonk about light in car design. “Today, our customers expect the cars to work very well but they buy our products for something else, something that is more emotional. With the lamps, we…
Popular this week
