adrian van hooydonk

At the 2018 Detroit Auto Show, BMW Group Head of Design Adrian Van Hooydonk has reiterated his commitment to clean up the design of BMW cars in favor of fewer lines. “We’re going to clean…

In the last ten years, BMW Group’s chief designer Adrian Van Hooydonk has been a regular on our website and our interviews have been nothing short of interesting. Since February 2009, Adrian van Hooydonk has…

We can’t get enough of the new BMW 8 Series Coupe Concept. The idea of another 8 Series is one that obviously gets us very excited but that excitement is exaggerated by the styling of…

BMW Group Chief Designer – Adrian Van Hooydonk – spoke to German media on the future of automotive design and its interaction with digital technology. BMW has recently introduced the new 7 Series – which…

BMW Head of Design, Adrian Van Hooydonk, and Henrik Wenders, BMW i8 Product Manager, go on camera to talk about the first BMW i models to emerge under the new sub-brand. The BMW i8 had…

The Automotive Brand Contest – a prestigious international design competition – saw the German Design Council acknowledge projects by the BMW Group with a total of 48 awards. BMW Group Design was named a winner…

Host: I guess we could start by addressing the evolutionary process in design. You’re constantly involved in design. Where is your starting point? Olga Polizzi: It’s always quite difficult when you’re starting a new hotel….

Adrian van Hooydonk about light in car design. “Today, our customers expect the cars to work very well but they buy our products for something else, something that is more emotional. With the lamps, we…

Since December 2010, Anders Warming has held the post of Head of MINI Design. His career path has been the realisation of a childhood dream: Warming never wanted to do anything else but design cars….

Since February 2009, Adrian van Hooydonk has been in charge of all the design teams in the BMW Group. This means he is responsible for the design of a large number of cars, motorcycles and…