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Designing ‘i’ Into the BMW Brand

When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the task BMW’s design team was given with the new ‘I’…

Video: Adrian Van Hooydonk explains the 328 Hommage

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Marc Girard – New Head of BMW Interior Design

38-year-old Marc Girard from France is to take up the post as head of the Interior Design department at BMW Automobiles commencing 1 April 2009. Marc Girard has worked as a designer for the BMW…