From Hofmeister to Hypermodern: BMW’s Design Chiefs Speak Out
BMW design leaders discuss the Neue Klasse revolution, the end of classic styling, and how the Speedtop concept came to life.
BMW design leaders discuss the Neue Klasse revolution, the end of classic styling, and how the Speedtop concept came to life.
BMW Speedtop: How a bold design, executive support, and customer demand turned a concept into a 70-unit production masterpiece.
BMW Group Head of Design Adrian van Hooydonk claims the M8-based Speedtop has the best proportions of any shooting brake out there.
BMWBLOG spoke with BMW Group Head of Design Adrian van Hooydonk about the styling of the VDX, a quad-motor electric prototype.
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Neue Klasse models from BMW will wear a variety of kidney grilles featuring lights replacing the traditional chrome accents.
BMW Group Head of Design Adrian Van Hooydonk tells BMWBLOG the luxury brand has what it takes to perform in China's competitive car market.
BMW's design head honcho tells us future cars will embrace modernism, but you'll still see some classic traits here and there.
BMW Group Head of Design Adrian Van Hooydonk reassures ALPINA fans the niche automaker will stay true to its ethos after BMW takes over.
BMW’s Head of Design, Adrian Van Hooydonk, shares an exclusive look at the future of BMW design and technology
We spoke with BMW design boss Adrian van Hooydonk about Neue Klasse and how next-generation EVs will share their fresh styling with ICE cars.
BMW Group design chief Adrian van Hooydonk says the production EVs based on the New Klasse platform will keep 90% of the concept car design.