News
On the shores of Lake Como, we sat down for an exclusive interview with Adrian Van Hooydonk, the BMW Group Vice President of Design. Hailing from the Netherlands, Van Hooydonk is known as an interdisciplinary…
Horatiu Boeriu / October 6, 2021
News
2020 has been a challenging year for everyone, and that includes automakers as well. BMW, for example, launched a series of new products which are some of the most important models to the brand. In…
Horatiu Boeriu / May 21, 2021
Interesting
During the #NEXTGen19 event, there were several new and exciting cars on display. A couple of which showed off new directions of BMW design language. None of them more than the BMW Vision M NEXT,…
Nico DeMattia / June 27, 2019
3 Series
The Russian Doll design theme for car companies is becoming more and more common. A lot of enthusiasts refer to it as the “Same Sausage, Different Lengths” design theme, mostly because it’s German brands that…
Nico DeMattia / December 3, 2018
8 Series
BMW 8 Series Coupe: Exclusive interview with Adrian Van Hooydonk
by Horatiu Boeriu / Date: June 19, 2018
Interesting
At the 2018 Detroit Auto Show, BMW Group Head of Design Adrian Van Hooydonk has reiterated his commitment to clean up the design of BMW cars in favor of fewer lines. “We’re going to clean…
Horatiu Boeriu / January 29, 2018
Interesting
In the last ten years, BMW Group’s chief designer Adrian Van Hooydonk has been a regular on our website and our interviews have been nothing short of interesting. Since February 2009, Adrian van Hooydonk has…
Horatiu Boeriu / January 18, 2018
8 Series
We can’t get enough of the new BMW 8 Series Coupe Concept. The idea of another 8 Series is one that obviously gets us very excited but that excitement is exaggerated by the styling of…
Nico DeMattia / May 26, 2017
Interesting
BMW Group Chief Designer – Adrian Van Hooydonk – spoke to German media on the future of automotive design and its interaction with digital technology. BMW has recently introduced the new 7 Series – which…
Horatiu Boeriu / January 26, 2016
Interesting
Getting an interview with Adrian van Hooydonk, BMW Group Chief Designer, can be a challenging task and one hard to accomplish, but over the years, the charismatic Dutchman has become fond of BMWBLOG and granted…
Horatiu Boeriu / September 24, 2015
Videos
BMW Head of Design, Adrian Van Hooydonk, and Henrik Wenders, BMW i8 Product Manager, go on camera to talk about the first BMW i models to emerge under the new sub-brand. The BMW i8 had…
Horatiu Boeriu / September 17, 2013