BMW 7 Series E65 Design Sketches Show What Could Have Been
BMW Group Head of Design shares rare sketches of his work on the 7 Series E65 from the late 1990s.
BMW’s Design Boss Says Ferrari Just Proved Him Right About Physical Buttons
Adrian van Hooydonk sees the Ferrari Luce interior — designed by Jony Ive and Marc Newson — as vindication for BMW's long-held belief that physical controls still have a place in modern cars. BMW owners, however, say the brand hasn't gone far enough.
BMW Details The i3’s Biggest Change From Concept To Production
The 2023 Vision Neue Klasse was a preview for the 2027 i3, and BMW's design boss is confident the production car looks better.
BMW Explains Why The New Cars Have A Wide Upper Display
Design boss Adrian van Hooydonk told us the reasoning behind the development of the new pillar-to-pillar Panoramic Vision.
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BMW’s Fresh Design Brings ‘Distinct Character’ To Every Car
The new design language will spread rapidly across the lineup, but BMW pledges to avoid the Matryoshka doll approach.
BMW Rejected Vertical Grille For The i3 Sedan Because It Looked ‘Too Retro’
BMW experimented with the iX3's tall kidneys before ultimately deciding to go with a horizontal grille that blends with the headlights.
BMW’s Head of Design Went to a Skid Pad to Defend the New Two-Spoke Steering Wheel
The most debated interior detail on the new BMW i3 isn't a styling choice — it's an engineering consequence. Here's the full story behind why the spokes had to move.
Adrian van Hooydonk Reveals the Secrets Behind BMW’s Prototype Camouflage
Adrian van Hooydonk’s latest Instagram post breaks down the strategy behind BMW’s prototype camouflage
Inside BMW’s Design Shift: What Adrian van Hooydonk Revealed in California
BMW explains how its design team is adapting to new tools, digital interfaces, and customer expectations as it enters the Neue Klasse era.
Don’t Worry, BMW Will Avoid Making All Of Its Cars Look The Same
BMW’s design boss Adrian van Hooydonk says each of the 40+ cars coming by late 2027 will have ‘very different features and characteristics.’
BMW Says Big Grilles Haven’t Hurt Sales
BMW's Head of Design Adrian van Hooydonk believes the supersized kidneys have actually had a positive impact on sales.
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