Last week, I traveled to Miramas, France, to experience firsthand the electric future of BMW. Since the dramatic reveal of the BMW i Vision Dee in 2023, BMW has persistently teased us with glimpses of…
It was the slogan that got me first. “The Ultimate Driving Machine.” I don’t know if it was the confidence, the clarity, or the fact that it just sounded cool, but something about that line…
The second $500,000 BMW in as many years made its grand debut last month at the prestigious Concorso d’Eleganza Villa d’Este. Following in the footsteps of the stunning Skytop, the new BMW Concept Speedtop continues…
In 2016 BMW built the ‘Vision 100’ concept which offered us a glimpse of things to come. The ‘Vision 100’, built to celebrate BMW’s centenary, explored BMW’s vision of driving in a changing world. It…
Shopping in the luxury segment certainly has its perks. When it comes to customization, you’re spoiled for choice. Take BMW’s flagship, the 7 Series, for example. It already offered 135 paint finishes, and now, there’s…
The rivalry between the 5 Series and its two domestic rivals is unmatched. BMW, Mercedes, and Audi have been at each other’s throats for decades in a fiercely competitive luxury segment. If we’re talking strictly…
The importance of the X5 cannot be understated. Not only was it BMW’s first SUV, but it’s also been a license to print money ever since its debut in 1999. In today’s SUV-obsessed world, the…
After inventing “M Town” a few years back, BMW has another marketing trick up its sleeve. It’s called “Gen M,” and its goal is to unite enthusiasts. Whether you prefer your M cars burning gasoline…
When BMW introduced the N20 engine in 2011, it marked a significant pivot in the brand’s approach to powertrain design. Downsizing from naturally aspirated six-cylinders to a turbocharged four-cylinder, the N20 was BMW’s answer to…
BMW’s reputation as a caterer of premium performance doesn’t usually come cheap. But in 2025, there’s still one model that offers a genuine BMW experience without sending your wallet into cardiac arrest: the 2025-2026 BMW…
