We’re no strangers to BMW-branded perfumes, but an M-branded bottle is a pleasant surprise. In fact, there are three distinct fragrances, each celebrating different eras of the “world’s most powerful letter.” Created by perfumers Frank…
It makes perfect sense for BMW to kick-start the Neue Klasse campaign with the 2026 iX3. It’s a highly lucrative segment for the brand, so it’s only logical to begin where there’s a strong customer…
Seemingly out of nowhere, rumors surfaced last month about a potential tie-up between BMW and Mercedes. Reports from Germany’s Manager Magazin and the UK’s Autocar suggested the two luxury giants were exploring an unlikely partnership,…
BMW of North America has identified a defect affecting certain 2026 model year X5 and X7 vehicles built at BMW Group Plant Spartanburg between August 5 and August 20, 2025. According to documents filed with…
When the BMW iX3 reaches German customers in March 2026, it won’t just be another electric SUV hitting the market. It will be the first car to launch with a new energy solution developed by…
When spy photos of a hotter Supra emerged, one question was on everyone’s lips: Does it have the S58 engine? We didn’t get an answer until the Final Edition debuted in November 2024. No, it…
When a car from a luxury brand undergoes a crash test, a top safety rating often feels like a given. After all, customers are paying a premium compared to mainstream models in the same segment….
The iX3’s rollout was the perfect opportunity for BMW Welt to supercharge its facilities for BMW, MINI, and Rolls-Royce drivers. These so-called “charging trees” are a collaborative effort with the Designworks subsidiary to make the…
All the images and videos we’ve seen so far of the 2026 BMW iX3 have shown the left-hand-drive configuration. Naturally, the all-electric crossover has also been developed for right-hand-drive markets, with the wheel on the…
BMW is taking a different path than many of its rivals by rejecting the trend of massive, pillar-to-pillar infotainment screens. Instead, the brand believes its new Panoramic Vision display is a smarter approach that improves…
