BMW’s “Power of Choice” slogan might not be as catchy as “The Ultimate Driving Machine” from back in the day, but it does accurately describe the brand’s strategy. Most rivals rushed to set cut-off dates…
A 2016 BMW M4 GTS has appeared on the market in Orlando, Florida with an asking price of $1,000,803. What makes this car stand out isn’t just the seven-figure price tag, but the fact that…
Just a few days after BMW unveiled the new iX3 to the world in Munich, we headed to Debrecen, Hungary, to see where the SUV is actually being built. Plant Debrecen is not just BMW’s…
There’s no doubt about it. The latest BMW 7 Series is a tour de force of technology on wheels. There’s a dizzying array of drive mode settings, navigation wizardry, customization, and, of course, driver assistance…
The BMW Group recently celebrated the sale of its three millionth electrified vehicle. The Dingolfing plant in Germany played a major role in reaching that milestone, and the factory in southern Bavaria is now celebrating…
BMW is determined to overhaul nearly its entire portfolio within the next couple of years. More than 40 next-generation and facelifted models will be launched by the end of 2027, all embracing the fresh design…
The BMW iX3 may look like just another SUV in the lineup, but make no mistake—this is a turning point in BMW’s history. More than an electric SUV, it represents a strategic reset for the…
The bold design collaborations between MINI and Deus Ex Machina — known as The Machina and The Steg — have captured plenty of attention since their unveiling. With their raw surf-inspired styling and bespoke details,…
It’s no longer a secret that BMW is preparing an electric M3. Several high-ranking M officials have confirmed a super sedan without a combustion engine is on the way. Heck, there are even spy photos…
Chinese cars have evolved from being the laughingstock of the industry to becoming worthy adversaries for legacy brands. And BMW probably knows that better than anyone. Looking at the sales numbers, it’s safe to say…
