Whenever BMW launches a new model, it usually picks a single color for the press shots. For the second-generation iX3, Munich chose Ocean Wave Blue. Since the luxury crossover debuted a couple of days ago,…
Qualcomm Technologies and BMW have officially launched Snapdragon Ride Pilot, a new automated driving system that marks the result of a three-year collaboration. The technology made its debut in the all-new BMW iX3, and has…
The all-new BMW iX3 is more than just the brand’s latest electric SUV. It’s the first production Neue Klasse model, which means it carries the weight of being both a design statement and a technology…
It wasn’t that long ago when M Performance Parts were limited to a handful of items for a few models. Today, business must be booming in Munich, as BMW has vastly expanded its portfolio. From…
How big of a deal is Neue Klasse for BMW? It’s the single largest investment the company has ever made. CEO Oliver Zipse told Bloomberg that “well over” €10 billion has been invested over the…
When BMW took the wraps off the new iX3 yesterday, only one version was shown: the 50 xDrive. However, the company also promised an entry-level model for later, without providing details. We assumed it would…
BMW’s increased focus on “digitalization” has inevitably turned off fans of physical controls. But the gadgetry and computer wizardry reaches new heights with the introduction of the Neue Klasse BMW iX3. Here, BMW redefines what…
So far, most glimpses of the 2026 BMW iX3 have been of the Ocean Wave Blue color. But we’re also fortunate enough to now have a look at what the electric SUV — the first…
By now, you’re probably familiar with the new BMW iX3. The press shots are out, the configurator is live, but there’s still something you haven’t seen until now: real-life images of the “NA5.” Our exclusive…
By now, you probably already know that BMW has said goodbye to the iDrive controller. At our exclusive look at the iDrive X and the iX3 back in July, the question came up. “Was there…
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