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BMW was named today the of the 2013 Kelley Blue Book Brand Image Award winner for “Best Overall Luxury Brand.” The awards, which are based on consumer perception data from the Kelley Blue Book’s Brand…
Horatiu Boeriu / March 26, 2013
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In 2009 BMW introduced the Cruise bike, a touring bicycle with a 9-speed hub system. Fast forward four years later and an updated version of the Cruise bike is now released. BMW says that the…
Horatiu Boeriu / March 20, 2013
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After achieving a record-breaking year in 2012, the BMW Group’s outlook for the current 12-month reporting period is cautiously optimistic, based on ambitious targets set amid a persisting difficult and volatile economic environment. “We are…
Horatiu Boeriu / March 19, 2013
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The BMW Group can add another chapter to its successful history in the red dot awards, with BMW Group Design taking home four of the internationally renowned distinctions in the red dot award: product design…
Horatiu Boeriu / March 18, 2013
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Peter Schwarzenbauer to assume responsibility for MINI, BMW Motorrad, Rolls-Royce and Aftersales
by Horatiu Boeriu / Date: March 14, 2013
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Bloomberg reports on BMW’s alleged plans to hire Peter Schwarzenbauer, the former Audi AG sales chief. In an effort to maintains its lead in the premium segment, BMW is offering Schwarzenbauer a top-level management job…
Horatiu Boeriu / March 13, 2013
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BMW Manufacturing announced today the successful expansion of the company’s hydrogen fuel-cell material handling equipment across its 4.0 million square foot production facility. In 2010, BMW completed the installation of a hydrogen storage and distribution…
Horatiu Boeriu / March 13, 2013
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A new challenge forBMW Group DesignworksUSA: This time, Thermaltake asked the BMW Group subsidiary to develop a design concept for a high-end gaming headset which was to widen the Level_10 gamer’s experience. Following the successful…
Horatiu Boeriu / March 12, 2013
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In February BMW Group achieved its best-ever February sales result which has helped the Bavarian automaker in taking the top global luxury sales leader title from Audi. A record number of 256,929 (prev. yr. 239,802)…
Horatiu Boeriu / March 11, 2013
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BMW of North America, LLC today announced its annual Center of Excellence (COE) honors, awarded to the top performing dealerships in the U.S. Thirty-three of the 338 BMW dealers nationwide achieved “2013 Center of Excellence”…
Horatiu Boeriu / March 1, 2013
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The BMW Group and the international automotive supplier Continental are stepping up their collaboration in the field of driver assistance systems. In January, the two companies signed an agreement to jointly develop an electronic co-pilot…
Horatiu Boeriu / February 27, 2013