When Rolls Royce announced that it would officially be developing an SUV, there were many skeptics who felt that an SUV might ruin the brand’s heritage. Fellow British luxury car maker, Bentley, suffered a bit…
For a brand that prides itself on being the Ultimate Driving Machine, BMW is investing a lot of money in apps and services that enable people to get around without actually driving. After working with…
The upcoming G01-generation BMW X3 is on its way to replace the current and aging F25 generation X3. It will likely incorporate a significant amount of styling cues from BMW’s latest generation of cars, stemming…
When BMW debuted its M4 GTS, it was supposed to be the most hardcore performance car the brand had ever made. On paper, at least, it certainly seemed as if the Bavarians had achieved that…
Last year, BMW USA kicked off a campaign that aimed at raising money for the U.S. Olympic and Paralympic athletes, to help them out on their quest for glory. The “Drive for Team USA” event…
We’ve heard endless comparisons between the BMW M2 and Ford Focus RS since the launch of both cars. The reasoning behind that somewhat strange comparison is really very simple — both cars are tremendously good…
BMW is one of the few brands that works hard at allowing its customers to customize their car and really tailor their purchase to fit their needs. The BMW Individual Program was sort of the…
When you create the most exciting car of the past few years, like BMW recently has with the highly-anticipated BMW M2, chances are that you’re going to want to advertise it well. And what better…
This weekend, the 44th staging of the 24-hour Nurburgring endurance race will take place with no less than 40 BMW race cars being lined up to compete in the famous event. So far BMW has…
A while back, at the 2016 CES (Consumer Electronics Show), BMW showcased its vision for the future of the automobile, called “The Internet of Things“. It was an incredibly interesting and forward-thinking vision of the…
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