Like clockwork, BMW is supplying another batch of new cars as part of its ongoing partnership with Real Madrid. After the men’s football and basketball teams took delivery of their vehicles earlier this month, it’s…
BMW of North America is preparing a new safety recall that affects several 2026 model-year vehicles from both BMW and MINI brands. According to documents filed with the National Highway Traffic Safety Administration (NHTSA), a…
Mattel, AirConsole, and BMW have teamed up to release Hot Wheels: Xtreme Overdrive, a new game built specifically for BMW’s in-car entertainment system. It’s available now through AirConsole and gives drivers and passengers a way…
BMW of North America has issued a safety recall for a limited number of 2018 BMW 328d diesel vehicles due to a potential fire risk caused by an issue with the exhaust gas recirculation (EGR)…
For more than two decades, the iDrive controller has been part of BMW’s identity. It started as a controversial idea, but over time became second nature to millions of drivers. The rotary knob let you…
BMW plans to launch around 40 new models by the end of 2027 as it transitions most of its lineup to the reborn Neue Klasse portfolio. Many of these vehicles are actually scheduled for debut…
BMW has officially begun customer deliveries of the Skytop, its most exclusive coachbuilt project since the 3.0 CSL. The first example was handed over this week at BMW Welt in Munich to Andrea Levy, Italian…
BMW is one of the biggest premium automotive groups in the world, with 2.45 million sales, $166 billion (€142.4 billion) in revenue, and $26 billion in brand equity. Moreover, it invests $10 billion annually on…
The partnership between BMW and Real Madrid continues to grow stronger. This week, players from the first team received their new BMW vehicles for the 2024/25 season during a handover event held at the club’s…
Scroll through the comments under almost any BMW post about an electric model — especially something Neue Klasse like the upcoming iX3 — and you’ll see a familiar chorus: “BMW should stop making EVs.” “Stay…
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