In a world where cars are becoming increasingly autonomous, having fun behind the wheel is no longer a priority for many automakers. BMW aims to buck that trend by remaining committed to delivering exciting vehicles,…
When you’re BMW and have all eyes on you, preparing a stunt takes weeks, if not months, of practice. Everything must work perfectly for the big day, especially when the public event is as massive…
BMW makes it crystal clear that the Vision Driving Experience doesn’t have a connection to a production model. That’s because the electric M3 coming in a couple of years won’t be nearly as extreme as…
Recent headlines (like this and this) have stirred excitement among enthusiasts, suggesting that a BMW M supercar is officially in the works. The spark for this speculation came after an interview with Sylvia Neubauer, Vice…
Competition for MINI is heating up. NIO’s new sub-brand, Firefly, made its debut at Auto Shanghai 2025, signaling yet another contender in the crowded entry-level EV space. Firefly isn’t sticking to China, where BMW exclusively…
Porsche and BMW are brands that often share the spotlight. Thanks to a similar focus on motorsport, driver engagement, and performance, there’s a lot of crossover in fans, too. So, perhaps it shouldn’t surprise anyone…
Audi entered China in 1988 and didn’t face competition from BMW for another six years. Since then, the two have battled fiercely for market share, and now, Audi is bringing in reinforcements. Notice how we…
BMW has announced that it will begin integrating artificial intelligence technology from Chinese startup DeepSeek into its vehicle models sold in China later this year. The German automaker revealed the collaboration during the Shanghai Auto…
BMW took center stage today at the 2025 Shanghai Auto Show, introducing their latest tech marvel: the Vision Driving Experience (VDX). While first impressions often center around design, the true highlight of the VDX is…
This radical Vision Driving Experience concept is BMW Group’s centerpiece at Auto Shanghai this year, but more announcements are expected during the event. Press conferences often include key strategic updates, though it remains to be…
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