Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
3D Design Japan introduces an exclusive tuning program for the BMW G05 X5 LCI M-Sport, featuring a carbon front lip spoiler, Brembo-based high-performance brakes, and 22-inch T521 wheels.
BMW will not run a commercial during Super Bowl 59, marking a shift in its marketing strategy despite the overwhelming success of last year’s “Talkin’ Like Walken” ad.
Discover the 2025 BMW 2 Series Gran Coupé lineup, featuring two new powertrain options: the entry-level 216 Gran Coupé and the all-wheel-drive 223 xDrive Gran Coupé with mild-hybrid technology.
