BMW Reveals New “Made Different. To Feel Different.” Slogan
The new marketing campaign explores what makes a BMW a BMW, highlighting everything from rigorous testing and engineering to design and driving dynamics.
2028 BMW ALPINA 7 Series Makes Spy Video Debut
The first ALPINA model in the BMW era has been caught by car paparazzi at the Nürburgring, making some lovely V8 noises.
BMW iX3 Shortlisted For 2027 European Car Of The Year Award
The Neue Klasse SUV is competing against six other EVs, marking the first time every finalist has been fully electric.
MINI Explains Why It Won’t Ditch Its Round Screen
MINI says its signature circular screen is here to stay, but software improvements could address some of the usability complaints.
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BMW Tells Us Why The New 3 Series Is Heavier
Several factors have contributed to the new BMW 3 Series G50 gaining weight compared to the outgoing G20 generation.
BMW Built Four Pre-Production 1M Prototypes. Three Were Crushed, But This One Survived: Video
Narrowly escaping the crusher thanks to BMW North America, this 1M development car was originally white before being hastily repainted for marketing purposes.
2028 BMW iX1 Spied Hiding A Neue Look During Testing: Video
When the camouflage comes off next year, the BMW iX1 will be all-new and unrelated to the gas-powered X1, despite looking almost identical inside and out.
BMW X3 M50 Gets A Power Boost In America, But Europe Got There First
Much like in Europe, the US also gets an optional Black Package for the X3 M50, bringing an assortment of dark accents. The extra power comes standard.
BMW’s First Electric X5 M Spied On The Move: Video
The electric X5 M is back out testing ahead of its 2028 debut, hiding a more aggressive design with a different kidney grille than the regular X5, along with a more pronounced roof spoiler.
BMW Has A “Nose Team” To Make Sure Its Cars Smell Right
BMW's dedicated odor specialists in China test everything from interior materials to complete vehicles.
BMW Has Already Moved 1 Million Cars Inside Its Factories Without Drivers
The fully autonomous driving tech is already operating at four plants, with BMW planning to bring it to Spartanburg in South Carolina in 2027.
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