The BMW Group sales went up in November, not just in the US, but across the globe as well. Overall, BMW sales went up by 2.9 percent last month, adding up to a grand total of 194,690 units. While such a result is impressive considering the current situation, trade wars included, what’s even more surprising is how popular electrified cars have become, posting an increase of 18.4 percent last month.
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BMW Group sales grew on average by 1.4 percent compared to the same month of 2018. In total, the Bavarian company sold 225,662 units, including BMW brand vehicles, MINI and Rolls-Royce cars. On a year-to-date basis, the sales of the entire group went up by 1.7 percent, adding up to a total of 2,296,174 units. As far as BMW brand vehicles go, as I mentioned, the demand went by up 2.9 percent last month. On a year-to-date basis, BMW brand vehicle sales added up to an increase of 2.4 percent compared to 2018 at the end of November, 1,972,394 cars being delivered to customers so far.
“After renewed growth in November, we continue to approach a new record for the full year as planned,” said Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands and Sales. “Our electrified vehicles also performed particularly well in November, with sales increasing by 18.4% to reach a new all-time sales high. Last month, one in five BMW 5 Series Sedans was a plug-in hybrid,” Nota continued.
In November, sales of BMW Group electrified models reached a new all-time high of 17,480 units. This includes 13,590 plug-in hybrid models (+20,3%). The BMW i brand continued its positive sales trend in the year to date with the BMW i3 and the BMW i8 (38,497 units, +18.0%). Sales of the MINI Cooper S E Countryman ALL4 PHEV climbed almost 50% in November (1,950 vehicles).
This development reflects customer interest in electrified mobility. The company intends to have one million electrified vehicles on the roads by the end of 2021. A quarter of the BMW Group vehicles sold in Europe will be electrified by 2021; this will reach a third in 2025 and half in 2030.