BMW X7: Live Photos & Impressions

7-series | October 31st, 2018 by 13
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Ever since BMW announced they’d grace the automotive world with their biggest, most luxurious, best-equipped SUV ever – the X7 – fans all over the …

Ever since BMW announced they’d grace the automotive world with their biggest, most luxurious, best-equipped SUV ever – the X7 – fans all over the world have been clamoring to get real-life photos of this Munich masterpiece. Last week, we got the opportunity to do just that.

Earlier this month BMW sent out invitations, partnering with BMW Seattle to host a special “closed door” event hosted offsite at what could be best described as a regional country club for car lovers – The Shop. Initially the event was supposed to be “no photography/filmography” but later was updated to allow guests to take photos. What follows is a series of photos that were taken by me with…my phone. Sorry for the quality, but we thought you’d enjoy some live photos of the X7 regardless!

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The X7 is massive, and depending on what color options you select, it can appear even bigger. This is a good thing in my opinion. When you’re on the market for a large SUV, you’re on the market for a large SUV. If you’re not a fan, there are smaller variants that you can look at, but in this case BMW was in pursuit of the biggest X they’ve ever made, chock-full of luxury amenities, comfort, and safety. A great testament to this is the colossal BMW kidney grille up front.

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The event itself hosted at The Shop was low-key and intimate. Music was played to keep the atmosphere lively and hors d’oeuvres were served along with drinks to keep guests fed and entertained. Amidst the crowd, the star of the show, the X7, was easy to spot. Front and center, it attracted crowds around it. LED-lit, photography was a bit difficult, and waiting in line to actually hop into the beast was definitely required. Once in the driver seat however, everything melted away. The music. The crowd chatter. The lights. Everything. I’ve never sat in a more comfortable, soft, plush, leather-clad seat in my life. Not even in the M760i. Every surface I touched felt polished, refined, and meaningful. The gear selector looks like something straight out of a Swarovski showroom. I’m not kidding.

This X7 was configured to seat 6 passengers. Hopping in the rear, I was pleasantly surprised that the comfort and rich seat-experience from the driver was transferred to the rear seats as well. Moreover, the 2 mid-placed seats were outfitted with BMWs enhanced touch-enabled entertainment system. One for each passenger! Playing around with the iDrive touch-enabled system I started changing the interior mood lighting, to which everyone that was sharing the X7 with me reacted positively. And then they asked me to cycle through all the colors. I basically became a mood-light DJ.

We were able to snap a few shots of the engine bay as well. A daring guest even went as far as to lift the engine cover which allowed me to grab a few shots of the powerplant. Now on to the exterior, the headlights stand out as two beaming jewels of light.

The design is unique and fresh to BMWs line-up.

Initial impression – it’s a big, bold, luxurious BMW SUV. In that regard, BMW hit the nail square on the head. The next thing I’m looking forward to is getting some miles on this colossus of luxury!

Stay tuned to BMWBLOG for more info on the X7 plus more. In the meantime, scroll through the photo gallery and see it for yourself!

13 responses to “BMW X7: Live Photos & Impressions”

  1. jason bourne says:

    The front fascia is just plain awful.

  2. Giom says:

    What happened to the ‘Luxury’ BMW brand? There’s been no mention or marketing related material using that logo to distinguish it further from the lesser BMWs. The X7 was going to be marketed in that new segment, still, no evidence of it.

    • Senne says:

      Indeed, they were going to use a more classic looking, black-white logo. However, for the X5, X7 and 8 Series they have been using the “Bayerische Motoren Werke” moniker instead of just BMW. Which is also something they were going to do and are doing now. Maybe they changed their mind on using a different logo as well.

      • James Bachici says:

        Time will tell. It shouldn’t be too long now and we’ll see it officially in dealerships and on the roads. Legitimately excited though.

    • Icebreakerr says:

      when they advertise the car they use Bayerische Motoren Werke

    • guest says:

      Pretty sure list price will make it clear.

    • seancorr says:

      Yep I thought it was supposed to get the black and white roundel to signify its status over the rest of the models.

  3. Icebreakerr says:

    looks stunning love the SE spec prefer it over the M sport will need to see M sport in person

    • James Bachici says:

      Yeah, I think once live events start appearing where we can see both side-by-side, it will help paint a better picture.

  4. Icebreakerr says:

    interior is SO nice


    It was a great event – The interior is amazing. The vehicle itself looked amazing in person.

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