Car and Driver ranks top twelve big luxury cars — Where is the 7 Series?

7-series | July 11th, 2018 by 26
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If you’re a buyer in the six-figure luxury car market, you’re a bit spoiled for choice at the moment. There are so many great cars …

If you’re a buyer in the six-figure luxury car market, you’re a bit spoiled for choice at the moment. There are so many great cars in this segment that it’s actually hard to choose from them. That’s where journalists come in (as I somehow try to inflate my self worth). Car and Driver recently compiled a list of the twelve best high-end luxury cars on the market. So where does the BMW 7 Series come in?

Ironically enough, the 7 Series comes in 7th place. To be honest, that’s about fair. The 7 Series is a good but not great luxury car in the segment and should fall about middle of the pack. While we’d put it ahead of the aging Audi A8, which came in 4th, we can see why the other cars on the list would be put ahead of it. The 7 Series, in America at least, can be had with a variety of different engines, including BMW’s brilliant B58 (740i), a plug-in hybrid powertrain (740e) and a twin-turbo V8 (750i). The BMW M760i is left off of this list but we would include it as well.

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Some of the cars that beat the 7 Series out were the Audi S8, which is a 605 hp monster of a super sedan, the Mercedes-AMG S63/S65, which are both ferociously fast luxury missiles, and the Jaguar XJR575, which could be the most thrilling of all the big luxury cars to drive. Of course, though, the number one car on the list is the standard Mercedes-Benz S-Class. And there’s no argument from us, or at least me, as the S-Class is the best luxury car in the world.

Some of the cars that the 7 Series beat our were the Maserati Quattroporte, which I agree with as that’s not nearly as good a car as you might expect, the standard Jaguar XJ and the Cadillac CT6, both of which I agree with as well. In fact, we mostly agree with this entire list, though it’s curious that the M760i is left off when the other cars’ performance variants had separate entries. Still, though, it’s hard to argue with the meat of it.

[Source: Car and Driver]

26 responses to “Car and Driver ranks top twelve big luxury cars — Where is the 7 Series?”

  1. Icebreakerr says:

    when did nico turn into a merc fan? sigh

    • :) I’m a car fan and, as a journalist, must be objective. The S-Class just is better than the 7 at being a luxury car. Wanna talk dynamics? Things get different, then. But as a luxury car, the Merc reigns supreme.

      • mod9 says:

        Couldn’t agree more with you. Mercedes just knows how to do luxury at this price point.

      • pacho kardana says:

        The interior of the 7 is more premium made than in the benz, don’t even talk about vw’s audi . The materials are so premium quallity that when you jump in S class it looks cheaper made , especially with those tablets on the dashboard, they are so cheap looking chinesse tablets for 20$ from Ebay

      • Donald Dong says:

        Not true, it’s only true if you are talking about the way they style the interior, quality-wise, BMW matches it or maybe even surpass it.

      • Arunabh says:

        +1 to Nico here !!

      • Kaisuke971 says:

        Better than the 7 ? Probably. The best luxury car in the world ? No chance, unless Rolls-Royce and Bentley stopped existing for some reason.

      • NewQ says:

        I’m not sure I fully agree with that.

        I’ve said many times before, the S and the 7 are two different expressions of luxury. The S just happens to better align its priorities with those of the market.

        There are some absolute standards at this level of luxury (material quality, build quality, features, comfort, etc.); but past a certain threshold, whatever the bar is the for the segment, it becomes variations on a theme, and up to personal preference.

        It’s not like the 7-Series has the ride quality of a Yugo. It’s very close to the S-Class, but it leans towards the side of sport. Likewise, it’s not like the S-Class is dog slow or anything, and it also comports itself rather well in corners, but it leans towards the side of comfort.

        Buyers in this segment also happen to lean towards the side of comfort.

        And design is entirely up to the individual. I prefer the S-Class’ design in some respects, but I also appreciate the formality of the 7’s interior, for example (it kind of reminds of a “poor man’s Rolls-Royce” actually).

        The S and the 7 are very well-matched, and they’re both equally deserving of being at the top of the luxury hierarchy (before you encounter the gods at Rolls-Royce and Bentley that is). It’s more a question of which one you prefer. The market has obviously spoken, but that doesn’t mean it has to speak for you.

        • disqus_NdrthOMZ62 says:

          Since this segment tends to be traditionally conservative, curious as to how the demographics vary. How old do you have to be to prefer an S Class?

          • NewQ says:

            People who can afford these cars tend to be older, and that’s usually why the market preferences skew towards the attributes best exhibited by the S-Class.

            You can be any age and prefer either one though, but people with this kind of money usually have interests more aligned with the S-Class than the 7-Series.

            That doesn’t make one better than the other, but it does make one more in tune with customers, I can’t argue with that.

            Full disclosure, I’m 27, I own a G12 750, and have driven W222 S-Class on multiple occasions for extended lengths of time. I have also seen the Audi and the Lexus (in person, mind you!)

    • PK says:

      dude relax. although this is a bmwblog but it can’t be all about bmw being better than everybody else. some of the bmw models aren’t meant beat the mercedes models.

      3 series >>>> c class

      s class >>>> 7 series

      it’s always been that way.

  2. Donald Dong says:

    It doesn’t matter what other people write, its easy to take shots at the 7, they don’t even need to drive it. BMW is known for driving dynamics, so if the 7 behaves like a S Class, they will give 2 thumbs down, because the top of the line saloon goes against its brand value. If the 7 is too sporty, those journalists will say, the segment is about luxury, BMW got it all wrong, as if all of a sudden, they are not grading cars. Now, the 7 does have certain areas that they can improve, some of them are extremely minor, but people make a big deal about it, something like the conservative front, and its engine offerings, without a proper Motorsport version. BMW can truly do those, just for the sake of proofing a point, that their flagship deserves such attention. Also, whenever, they let journalist review their vehicle, please don’t use the beige interior, they don’t pop that well, the burgundy, and other interior offerings are way better. I will also add that majority of the great interior mostly get overlook, from a distance, BMW could do something about it, to make it more easier on the eye from the distance. The G11/12 platform 7 is very well done, but in this segment, people are bitchy, they have to be invited just to sit there, some wouldn’t even take a detail look, so who cares about C&D say, the 7 is sporty and yet premium and comfy, thats the best of both worlds, and thats enough for anyone, but BMW can do a better job to prove these journalists wrong.

  3. Arunabh says:

    Wow !! 7 series ends up at 7th place. Cool !!

    Trailing behind Audi, Lexus and, no surprise, Merc. Good thing is that it actually managed to beat Genesis or else it would have been a mourn day at Munich. This car was always destined to be mid pack thing. Greatest 7 ever doesn’t automatically translate to greatest current luxury car. And to be honest, it was a very mundane effort from BMW, overall. I will stick by my words that above 5 series/X5 category, BMW doesn’t exactly know the rules of the game. It has to do more than pouring gimmicky technology in cars to convince (yeah, not wooing!) customers about the depth of its talent.

    Ps – Thanks for putting things as they are, Nico. Most of us here are BMW fans but that doesn’t mean we have to rave about all things BMW even if they aren’t good. Calling spade a spade isn’t wrong.

    • disqus_NdrthOMZ62 says:

      If above 5 series/X5 category, BMW doesn’t exactly know the rules of the game, how do you explain Rolls-Royce? BMW make the rules.

  4. John says:

    The reality is that BMW cannot make a premium car over and above the 5 series.

  5. Jaleel Bynum says:

    Where’s the all new bmw 7 series goin now and will ot have new features and Technology

  6. Chuck Fickens says:

    A G11 is all that I’d want
    If I was to buy such a car
    I’m finding it hard to be-lieve
    That it’s 7

  7. JustSomeDude says:

    The E65/E66 has driving dynamics and comfort..but I’m biased.

  8. disqus_NdrthOMZ62 says:

    7 was created as alternative to S, still true today. Would much sooner own or be driven in a wafty BMW V12 than an expensive sedan that is so commonplace, mundane and ubiquitous that it resembles a doctors’ fleet vehicle or a cab in search of livery.

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