This past weekend, BMW hosted the 2016 Concorso d’Eleganza at Villa d’Este. The event has a long tradition extending back to the year 1929, when the first exhibition entitled “Coppa d’Oro Villa d’Este” was held in Cernobbio, Northern Italy, as a showcase for new launches in the automobile sector. This was followed by decades of changing fortunes.

In 1999, the BMW Group became the patron, and since 2005, BMW Group Classic has joined forces with the Grand Hotel Villa d’Este as the organizer of this pageant of rare beauties, which several thousand enthusiasts and participants come to see from all over the world each year.


BMW Group brought together, for the first time, the full line-up of Hommage vehicles unveiled over recent years.  And of course the all-new BMW 2002 Hommage. But that was not all. BMW Classics also showcased some fine automobiles from their collection, from iconic 3 Series models to the shark 6 Series and M cars.

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Rolls-Royce and MINI were also on-site to entertain the fancy visitors of Villa d’Este with their own historical creations. To have a closer look at the BMW Group lawn, click the gallery below.