BMW VISION NEXT 100 Gets Its First TV Commercial

Videos | April 6th, 2016 by 6
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The BMW VISION NEXT 100 Concept  was unveiled last month for BMW’s 100th anniversary and it was shown in a few promotional videos. Now, BMW …

The BMW VISION NEXT 100 Concept  was unveiled last month for BMW’s 100th anniversary and it was shown in a few promotional videos. Now, BMW launches a 46-second TV ad featuring the highly futuristic concept driving alongside its siblings on an open road. The footage shows cars from throughout the history of the brand, including the iconic 2002, 507 Roadster, M1 and many, many others, turning into a real feast for BMW fans around the world.

The BMW VISION NEXT 100 was created to celebrate both the past and the future and show us what the Bavarians are trying to bring out in the next two or three decades. The goal behind the cool concept was to show the world that technology should be as intuitive as possible to operate and experience while the interactions between human, machine and surroundings to be seamless.

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And that’s a bigger issue than you may think. Recent studies show that the new technologies offered by manufacturers are useful but most owners might find them too difficult to use and might just prefer doing things the old fashion way instead. Engineering technologies that can be used as intuitively as possible may very well be the key for a drastic improvement in our quality of life in the future.

Let’s have a look.

6 responses to “BMW VISION NEXT 100 Gets Its First TV Commercial”

  1. jason bourne says:

    The Vision 100 Next is definitely a challenger to the CSL Hommage for the title of “Ugliest BMW Concept Car.”

  2. CDspeed says:

    BMW built some beautiful cars in the 1910’s, 20’s, 30’s, and !950’s. Why have they forgotten to add any of them in their 100 year celebration? And I don’t mean just the 328 and the 507. They should especially have shown the Dixie in there somewhere.

  3. John says:

    Are you sure it’s not iVision?

  4. James Young says:

    what is the last BMW shown in the latest TV BMW commercial “I’m So Alive”

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