The 2011 Geneva Motor Show kicked off yesterday and BMW’s exhibit has been surrounded by a large crowd. In the usual M corner, BMW decided to bring out a 1 Series M Coupe in Alpine White, one of the three colors available to order.

Despite falling in love yet again with the Alpine White paint, our heart still goes to the Valencia Orange color which has now become the final choice on the 1M being picked up this Spring.

In person, the 1M Alpine White looks outstanding, the color brings out the widebody structure of the 1M. The front and rear fenders stand out even more and the overall impression screams of aggressiveness. One thing we can say is that none of these colors really do any justice to the car by just looking at the photos. The 1M has to be seen in person to make a fair assessment.

bmw 1m alpine white 211 655x438

BMW 1M is powered by the N4 twin-turbocharged 3.0-liter I-6 engine. For the 1M, the turbocharger, exhaust system, and ECU have been revised to produce 335 horsepower and 332 pound-feet of torque, though up to 369 pound-feet are available temporarily in overboost mode. Redline is found at 7000 rpm. Even though not officially confirmed, the 1M is said to be faster on Nurburgring than the previous generation E46 M3.

In the U.S., the 1M goes on sale in May for a base price of $47,010.

We took the time to shoot an ad-hoc video showcasing the car.