All luxury automakers are obsessed with opera houses. I get it, though. Opera houses are fancy, elegant, and sophisticated. They’re also typically filled with the sort of people that can afford six-figure luxury cars. So…
Each and every time BMW comes out with a new 7 Series, there’s really only one goal—beat the S-Class. Mercedes’ venerable S-Class is perennially the best luxury car in the world. But can this new…
During the mid-2000s, before the electric craze, BMW had a bonkers idea – to take the V12 engine of its 760i and make it run on hydrogen. The “world’s first hydrogen-drive luxury performance automobile for…
The 7 Series has been the flagship BMW model for six generations, seven if you count the G70, which is only now starting to reach US dealer showrooms. A full-size executive sedan has always been…
BMW certainly won’t win the 2023 Car of the Year award because the two models it had on the provisional list of candidates did not make the cut. Published this week, the shortlist has seven…
The 37th edition of the BMW Painting Award was held this week in Madrid and served as a great venue to showcase the automaker’s new flagship electric car – the i7. No fewer than five…
BMW has upped its advertising game in recent months by placing 3D ads in Times Square to showcase the XM and how electric vehicles have evolved since the 1602 Elektro from 1972. A new commercial…
The fact luxury cars have become rolling computers is yesterday’s news, and with the new 7 Series / i7, BMW shows how a modern vehicle can also double as a cinema. A new ad for…
BMW is making a rather surprising announcement in Japan by disclosing plans to create a club just for owners of certain high-end models. Tentatively called the “Exclusive Membership Club Community,” it will become operational in…
With good reason, YouTubers tend to prefer M cars to the detriment of regular BMWs when they decide to record top-speed runs on the Autobahn. It’s because viewers are likely to click on a video…
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