BMW 1 Series Convertible and Coupe facelift unveiled during a photoshoot

Featured Posts, Spy Photos | November 25th, 2010 by 27
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First images of the facelifted BMW 1 Series Coupe and Convertible just hit the web way ahead of its official unveiling at the Detroit Motor …

First images of the facelifted BMW 1 Series Coupe and Convertible just hit the web way ahead of its official unveiling at the Detroit Motor Show in January 2011. The 1er Coupe and Convertible were spotted during a photoshoot session and the shots reveal the cars with all the upcoming visual changes.

The vehicles showcased are a 120d Convertible in Vermillion Red and an Alpine White 135i Coupe. Both cars feature updated LED lights, new headlights eyebrows and light bars within the tail lights. Same LED lights will also be featured on the upcoming 1 Series M Coupe.

A more aerodynamic front bumper, and new exterior colors and interior trims are the newest addition to the popular 1er. Newly sculpted air intakes are set lower to the ground, giving the front fascia a more aggressive look.

BMW 1 Series Convertible and Coupe facelift unveiled during a photoshoot

The facelifted 1er and 1M will be officially unveiled in mid-December.

[Source: Autobild ]

  • FreudeKing

    haha BUSTED! What’s new? The eyebrows? What else??? They should not call this a facelift but rather a different makeup. So from now on, we should call these makeups

    • L. Hamilton

      Totally true!!!

    • wazon8

      Pay some attention to buttom line of headlights and to shape of taillights.

      • FreudeKing

        wow what did they do, move the bottom lip 1cm forward??

        • wazon8

          man, they changed shape of headlights! Who would care about how many cm they moved this or that line? It’s not the point to ask about such things, it’s a queation whether it looks better. And I like these changes. Do you remember e46 facelift? Did cry that they moved some line by 0,5 cm? This is ridiculous way of measuring how much changed.

          • FreudeKing

            My point is that they didn’t do enough, nothing substantial at all! It basically looks identical to the current model. E46 facelift was a drastic LCI with a substantial change in looks. That’s what I am expecting here.

          • Jag

            @FK: do you remember how were the facelifts in E60/61 and E63/64? just very subtle changes for each model: a little modified air intakes, new LED strips in the rear lights for the 5-ers, new LED eye lids in the headlights and thinner reflectors on rear bumpers for the 6-ers. and they still sold well!

    • Heddlu_Cymru M5

      WHOW! You either needs a new spectacles or a new set of eyes!

  • Andrew

    Very mild LCI – I’m sure the LED’s are different at the rear but you can hardly tell.

  • empower

    what the hell do you want then to do change the the cars whole body work if you can read it tells you what will be different. its the mid life touch up not the brand new model. you tell me what car companies will change more the what is listed above. its got a fresher face and rear. you cant accept them to re tool the pressings after 4 years come on. maybe the could of changed the hood but thats about it. may it does not sell enough to justife the cost. come us buy more of them the coupe won best knew car in the uk. they should sell the 120d 123d in the usa they would sell well i think

    • FreudeKing

      It is very cheap to just change the bumper design, which is the face of the car anyway. So I should be asking you what the hell you are talking about. They have completely new moulds for the facelift bumpers anyway, so they might as well go more drastic than these little subtle changes that NO ONE will notice. Look at the big change during the E46 life cycle, that is a proper facelift, the 3 Series E90 had a proper facelift, not this!

  • Efoza

    perfect 5GT inspired facelift

    • FreudeKing

      Where’s the GT in this? Why does everyone say new BMWs are inspired by the GT????

      • plaxico

        only Efoza thinks that, he sees GT in everything ,in fact i bet that his yesterdays turkey had some 5GT lines ,loaf of bread also, mashed potatoes too

    • Heddlu_Cymru M5

      What is up with you and the 5GT? I failed to see anything that this car resembles the 5GT…

  • plaxico

    FL?????????? where,please do tell

  • wazon8

    The headlights with eyebrows (especially how they play with front line of hood) and new buttom line look a way better. Not big changes, but the whole car earn on it. I would even say that I like coupe in white.

  • http://www.urbanemusings.wordpress.com Andrew

    Phew! I have the current model 123d coupé so I’m pleased it’s only a minor update. Means that my car isn’t dated yet.

    • FreudeKing

      You know this also means that this facelift is probably useless as it is not fresh enough to induce more sales. BMW has FAILED AGAIN!

  • T

    The changes are coming in effect to balance the Coupe and Cabrio with the next generation 1er Sporthatch , The headlights in detail are similar with the incorporated lightbar across the top of the headlight.

    The reprofiled front as seen in the Vermillion Red 120d cabrio shows more sculpture and a new central air intake flanked by circular fog lights with shaped intakes for brake cooling. At the rear the bumper gets a mild reprofile , as does new taillamps featuring LED bars in an L-Shape.

    Along with the exterior changes, there will be new exterior color options and new wheel design options. In the interior there will be new entertainment, connected drive technology and trim options. It is a mild reprofile to keep the Coupe and Cabrio current until the next generations models are revealed in 2012 and that they can stand alongside the new BMW 1er Sporthatch which will launch early next summer.

    We do call them facelifts we use the term “Life Cycle impulse” because of halfway through it’s life cycle change.

    The 1M Coupe receives the headlight and rear light changes too.

    • FreudeKing

      I hope you realise that this is too little, too late. You will not be able to increase your sales with this update as current customers will not be encouraged to get out of their pre-LCI as should be the aim with all LCI like the 3 Series. You have not done enough visually and the car is basically the same model as the previous.

      As for your suggestion of this car being able to stand alongside the new 1er hatch (don’t call it sports hatch as the standard version currently does not look sporty at all! One of the areas that I am extremely unhappy about as it is too ordinary.) NOT A CHANCE! Once the new 1 Series hatch is out with completely new technology, parts and engines, good luck to you trying to maintain sales of this 1 Series Coupe and Convert with 7 year old technology. So my point is that it is in BMW’s best interest to launch all 1 Series models as closely as possible and if you are going to send money on updating or LCI, do a proper job of it, make sure that you will make a difference in terms of sales.

      • JD

        Dude, could you tone down your high horse i-know-better talk a little?
        I’m pretty sure BMW has a better idea about how well this update will sell than you do. If you really think you know better, please apply for a job in the design strategy department in Munich.

        • Shane West

          i agree with FK what’s the point with a facelift if u can hardly notice the diff?? ia also agree that this update will not boost numbers. JD: if comapnies were so great and perfect in thier decision making, we would not have corporate failures. they should be the people hetting off their high horses.

          • PKH

            JD: are you saying BMW does not make mistakes? If they were so perfect, they would not have bought Rover a decade ago and made extensive losses. If they were so great, the would not be slipping in their domination of the premium segment.

            I personally think this facelift is pointless. They didn’t make a point of improving the looks of the product, which is the main thing in a facelift.

  • Woo Hoo

    Nice to see that they left the LED Halos with the more upmarket BMWs.

    Gotta keep the price Down so that Joe the Plumber can afford the roundel with a little stretching of his finances.

    • FreudeKing

      No, the reason for not using the LEDs is to make sure that they can maximise profits by using the cheapest stuff, especially on lower end models like the 1 Series.

      • Woo Hoo

        …and I have no problem with that. If someone wants that stuff they need to do better than the entry level ‘me too’ model.

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