It is often said that BMW’s future success primarily depends on advancements in sustainable technologies, like battery electric powertrains and hydrogen fuel cells. However, the Bavarian automaker is also making equally consequential investments in software,…
After a long wait, Apple has finally launched its most advanced in-car technology yet, CarPlay Ultra, marking a significant step forward in smartphone-to-vehicle integration. The first cars to offer the next-generation system are none other…
BMW will introduce the tenth-generation iDrive, known as iDrive X, on the Neue Klasse platform later this year. The iX3 SUV will be the first vehicle to get the upgraded system, but eventually all of…
A few years ago, BMW made waves by teaming up with Academy Award winner Hans Zimmer to give its electric vehicles a futuristic soundtrack. Now, the BMW Sound Design Studio is stepping things up for…
BMW has announced a strategic partnership with Huawei to integrate the tech giant’s HarmonyOS NEXT into its next-generation Neue Klasse electric vehicles produced in China. As and addition to Apple CarPlay, starting in 2026 Huawei…
At 17.9 inches, the central display for BMW’s new infotainment system is a full three inches bigger than that in current models. However, the expansion ends here. Speaking with Motor Authority, Chief Development Officer Frank Weber said there…
Since last year, we’ve been reporting on the possibility of a front passenger screen for future BMWs. Our Munich sources share more details about how the already screen-heavy iDrive X could boast an extra display….
In an exclusive interview, BMW’s Head of Design, Adrian Van Hooydonk, shares a fascinating look into the future of the BMW brand at CES 2025. With BMW set to debut its highly anticipated Neue Klasse…
Roundtable events are a good way for higher-ups in any organization to let slip morsels of information that got overlooked for the press release. Particularly when the roundtable involves someone like Frank Weber, CTO and…
BMW has gone to great lengths to explain what’s new and improved with iDrive X. However, it intentionally omitted an important fact about its upcoming infotainment system: the size of its touchscreen. Naturally, we decided…
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