iDrive X

Will We Miss the iDrive Controller?

Will We Miss the iDrive Controller?

For more than two decades, the iDrive controller has been part of BMW’s identity. It started as a controversial idea, but over time became second nature to millions of drivers. The rotary knob let you…

BMW Now Lets You Stream Disney+ Content In Newer Cars

BMW Now Lets You Stream Disney+ Content In Newer Cars

If it were up to BMW, owners would probably never leave their cars. There’s always something to do, even after arriving at your destination. For example, you can play video games on the infotainment display…

BMW: Apple CarPlay Ultra "Not So Exciting"

BMW: Apple CarPlay Ultra “Not So Exciting”

As Apple rolls out its next-generation CarPlay Ultra, many automakers are rushing to integrate it across their lineups. BMW, however, is taking a different stance. At least part of the reason might come down to…

The Last “Knob” Standing: Why BMW Won’t Kill the Volume Dial

Will iDrive X’s Screen-Heavy Interface Backfire on BMW?

Will iDrive X’s Screen-Heavy Interface Backfire on BMW?

It is often said that BMW’s future success primarily depends on advancements in sustainable technologies, like battery electric powertrains and hydrogen fuel cells. However, the Bavarian automaker is also making equally consequential investments in software,…