Will We Miss the iDrive Controller?
For more than two decades, the iDrive controller has been part of BMW’s identity. It started as a controversial idea, but over time became second nature to millions of drivers. The rotary knob let you…
For more than two decades, the iDrive controller has been part of BMW’s identity. It started as a controversial idea, but over time became second nature to millions of drivers. The rotary knob let you…
If it were up to BMW, owners would probably never leave their cars. There’s always something to do, even after arriving at your destination. For example, you can play video games on the infotainment display…
While many automakers are racing to strip away physical controls in favor of all-digital interiors, BMW says its approach is guided by real-world usage data collected from millions of vehicles. That data, according to the…
As Apple rolls out its next-generation CarPlay Ultra, many automakers are rushing to integrate it across their lineups. BMW, however, is taking a different stance. At least part of the reason might come down to…
Screens have quickly become the centerpiece of modern car interiors. As automakers race to add more digital real estate, the conversation is shifting from what’s possible to what’s practical — and, where the line should…
With the introduction of the 2026 BMW iX3, the SUV based on BMW’s revolutionary new Neue Klasse architecture, comes a lot of new technology. Between the wild new Panoramic Vision display, lack of a traditional…
BMW’s increased focus on “digitalization” has inevitably turned off fans of physical controls. But the gadgetry and computer wizardry reaches new heights with the introduction of the Neue Klasse BMW iX3. Here, BMW redefines what…
By now, you probably already know that BMW has said goodbye to the iDrive controller. At our exclusive look at the iDrive X and the iX3 back in July, the question came up. “Was there…
Apple’s new CarPlay Ultra system is finally here, bringing a more immersive version of its in-car interface to production vehicles. But if you’re a BMW driver hoping to get it anytime soon, don’t hold your…
It is often said that BMW’s future success primarily depends on advancements in sustainable technologies, like battery electric powertrains and hydrogen fuel cells. However, the Bavarian automaker is also making equally consequential investments in software,…