iDrive X

BMW: Apple CarPlay Ultra "Not So Exciting"

BMW: Apple CarPlay Ultra “Not So Exciting”

As Apple rolls out its next-generation CarPlay Ultra, many automakers are rushing to integrate it across their lineups. BMW, however, is taking a different stance. At least part of the reason might come down to…

BMW iX3 Drops More Buttons: New iDrive X Climate Controls Go Fully Digital

Will iDrive X’s Screen-Heavy Interface Backfire on BMW?

Will iDrive X’s Screen-Heavy Interface Backfire on BMW?

It is often said that BMW’s future success primarily depends on advancements in sustainable technologies, like battery electric powertrains and hydrogen fuel cells. However, the Bavarian automaker is also making equally consequential investments in software,…

BMW HypersonX: How Neue Klasse Cars Will Sound

BMW HypersonX: How Neue Klasse Cars Will Sound

A few years ago, BMW made waves by teaming up with Academy Award winner Hans Zimmer to give its electric vehicles a futuristic soundtrack. Now, the BMW Sound Design Studio is stepping things up for…