After teaching owners of electric M cars how to perform a drift, BMW is back with another instructional video dedicated to zero-emission models carrying the fabled M badge. As before, we’re hopping behind the wheel…
AC Schnitzer unveiled its tricked-out BMW i4 in early December 2022 at the Essen Motor Show for the “Tune It! Safe!” initiative. If you’re unfamiliar with the campaign, it’s backed by Germany’s Federal Ministry of…
It would seem BMW is taking full advantage of fancy 3D screens for immersive ads in highly populated areas. After purchasing advertising space in Times Square to promote the 2023 XM and how electric vehicles…
BMW M celebrated its 50th anniversary in 2022 with record sales as deliveries to customers rose by 8.4% to 177,257 units. For the sake of clarity, this number includes both M Performance and M vehicles….
The 2023 BMW i4 M50 may carry a starting price of $67,300 in the United States, but this special edition created in collaboration with Kith is a tad more expensive. Actually, a lot more. One…
In case you haven’t noticed, BMW has revived several nameplates that were used back in the day as codenames for gasoline engines. They’ve now been repurposed for electric M Performance models, namely the i4 M50…
A taste of things to come, the i4 M50 will go down in history as the first electric M car from BMW. Although it’s not a fully fledged M model, the thrills it delivers certainly…
At the end of last month, BMW purchased advertising space in Times Square to promote the 2023 XM during its debut day. The very same nifty 3D billboard has now served as the immersive venue…
The i4 M50 isn’t a real M car, and we can say the same thing about the “engine noises” it makes, but it is unquestionably one of the sportiest EVs money can buy right now….
What may look like an i4 M50 at a first glance is actually a different beast underneath the colorful livery. BMW M has commenced testing of high-performance electric vehicles and the first order of business…
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