MINI Head of Trim and Colors Shares Thoughts about the Brand’s Future
MINI is a brand that stands for a number of things. While some will focus solely on its name and what it implies, the people in its board of management know there’s much more to…
MINI is a brand that stands for a number of things. While some will focus solely on its name and what it implies, the people in its board of management know there’s much more to…
Now that everyone’s betting big on electric vehicles as the pioneers of the automotive industry, nearly everything needs to be rethought and evaluated, to make sure the upcoming models will fit the needs of the…
At a first glance, the BMW i3S seems defined by its extra horsepower and torque compared to the ‘regular’ i3 but taking a closer look will reveal the other differences that make it stand out…
After years of emphasis on complex and well-sculpted design lines, BMW and Mercedes-Benz designers are ready to move onto their next phase of car design where simplicity and fewer lines will be at the center…
The new BMW X3 is getting ready to be delivered to customers worldwide, continuing a success story that started two generations ago. The new car brings a new design to the table along with a…
BMW is on the verge of a huge change. Within the next year and a half, or so, BMW will be launching six new models, the largest product offensive in the brand’s modern history. A…
Even though the head of MINI and other officials, including from parent company BMW said that the portfolio of the British brand could be simpler, things are about to change once again. Not long ago,…
If you’re a fan of ‘the most powerful letter in the world’, chances are you had – or still have – a poster of the iconic BMW M1 on your wall. Apart from it being…
MINI’s efforts to evolve and step into the 21st century are going to intensify, the officials from Oxford are talking more and more about a new approach. The goal is to make sure that customers…
It’s been said in hushed whispers and then it started to pick up momentum, culminating with a confirmation from BMW itself: Rolls-Royce cars will be electrified. The British brand known for a number of reasons,…