BMW Z4

Should A Future BMW Roadster Be Electric Or Gas?

Should A Future BMW Roadster Be Electric Or Gas?

BMW has been selling a Z car almost continuously since 1989, when the Z1 debuted. There were a few short breaks between generations, but the Zukunft (German for “future”) has been a fixture in the…

BMW 8 Series and Z4 Are Quietly Coming to an End

BMW 8 Series and Z4 Are Quietly Coming to an End

The approaching end of the BMW 8 Series and BMW Z4 is hardly news since we’ve covered the topic in the past, yet the timing of their simultaneous departures underscores a significant transition for BMW….

BMW Z4 Neue Klasse Is The Sleek Roadster We Won't Get

BMW Z4 Neue Klasse Is The Sleek Roadster We Won’t Get

It makes perfect sense for BMW to kick-start the Neue Klasse campaign with the 2026 iX3. It’s a highly lucrative segment for the brand, so it’s only logical to begin where there’s a strong customer…

2025 BMW Z4 Pricing, Specs, and What’s New

BMW Yet to Approve New 8 Series and Z4 Roadster Models

BMW Yet to Approve New 8 Series and Z4 Roadster Models

At the 2024 Beijing Motor Show, we interviewed Bernd Körber, Senior Vice President of BMW Brand and Product Management, Connected Company. Körber, who oversees all product planning at BMW, shared some insights into the brand’s…

2024 BMW Z4 Buyers Guide

2024 BMW Z4 Buyers Guide

Technically in its sixth generation, the BMW Z models represent some of the very best in open-top cruising that money can buy. Though in production since 2019, the Z4 doesn’t feel – or look –…