BMW Romania Smashes Sales Record, Tops 5,000 Cars In 2025
The X5 and X1 were the best-selling BMW models in Romania last year, followed closely by the 4 Series.
The X5 and X1 were the best-selling BMW models in Romania last year, followed closely by the 4 Series.
BMW’s diesel mix in Germany slipped below 30% for the first time in 2025—yet the X6 and X7 still post diesel take-rates above 75%.
The BMW X1 finished 23rd overall but was the best-selling luxury crossover on the continent.
The long-wheelbase iX3 is one of more than 20 models BMW is launching this year in China, where demand continues to drop.
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Counting plug-in hybrids, electrified models had a share of over 40% on the continent.
BMW held on to its globally luxury sales crown last year, beating both Mercedes-Benz and Audi.
BMW won the 2025 US luxury sales race with 388,897 vehicles sold, beating Mercedes-Benz (343,200) by 85,697 units.
BMW sold nearly 370,000 more cars than archrival Mercedes last year. Both German luxury brands were down YoY.
The long-wheelbase i7 M70 is now $43,000 cheaper while the stretched iX1 has had its price slashed by nearly a quarter.
Although BMW and Rolls-Royce were down, the success of MINI helped the BMW Group increase year-over-year sales.
This is how each BMW model performed last year in the United States. Yes, the XM came dead last.