News
A new trade deal between Donald Trump and the European Union is set to shake up the auto industry again. During a meeting in Scotland with European Commission President Ursula von der Leyen, Trump agreed…
Horatiu Boeriu / July 28, 2025
News
BMW’s half-year sales results are bittersweet. On one hand, total shipments were 2.3% lower, falling to 1,070,814 cars. On the other hand, demand for M models continues to rise, marking the first time deliveries have…
Adrian Padeanu / July 10, 2025
News
BMW is holding firm to its position as the top-selling premium brand in the U.S., pulling ahead of both Mercedes-Benz and Audi in the first half of 2025. According to newly released sales data, BMW…
Horatiu Boeriu / July 9, 2025
News
BMW has officially claimed the premium crown in its home market of Germany—at least when commercial vehicles are excluded. According to the latest figures from the Kraftfahrt-Bundesamt (Federal Motor Transport Authority, KBA), BMW recorded 119,084…
Horatiu Boeriu / July 9, 2025
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BMW vs Audi 2025 Sales: BMW Doubles Audi in U.S. Market
by Horatiu Boeriu / Date: July 3, 2025
News
BMW of North America posted modest growth in the first half of 2025, with total BMW brand sales rising 1.6% to 178,499 units compared to 175,712 vehicles during the same period in 2024. The second…
Horatiu Boeriu / July 1, 2025
News
An automaker’s quarterly statements are primarily intended for investors, but they’re also relevant to fans. In addition to explaining how it performed during the first three months of the year, BMW also confirmed plans for…
Adrian Padeanu / May 10, 2025
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BMW is bracing for a turbulent year, but its leadership is signaling optimism. CEO Oliver Zipse says the company expects a reduction in U.S. auto tariffs by July, despite reporting a sharp 25% drop in…
Horatiu Boeriu / May 8, 2025
BMW Z4
If two cars in BMW’s vast lineup couldn’t be more different, it would have to be the Z4 and the XM. One is a relatively lightweight, two-seater, nimble roadster with attractive styling; the other is…
Adrian Padeanu / May 7, 2025
News
The year didn’t start off on the best note for BMW in its home market. Shipments slipped by 1.3% to 61,264 units, according to provisional registration figures. But a deeper dive into the data from…
Adrian Padeanu / April 16, 2025
News
BMW has started 2025 with a clear message: it’s pulling even further ahead as the world’s top premium carmaker. In the first quarter of the year, BMW sold 520,142 cars under its core brand, a…
Horatiu Boeriu / April 14, 2025