Motorrad
The IMMA’s, or International Motorcycle Manufacturers Association’s, General Assembly has elected Stephan Schaller, the CEO of BMW Motorrad, as its new President. Schaller has held the VP position in the association for the past year,…
Mike DeAmicis / May 20, 2016
Motorrad
What will they think of next? It’s early in the morning and I receive a press release from BMW detailing a new emergency call system they’ve designed for use in motorcycles, and it’s pretty exciting…
Mike DeAmicis / May 2, 2016
Motorrad
BMW Motorrad has begun the riding season of 2016 with great success. The Bavarian motorcycle brand has achieved an increase in sales of 7.7% during the first three months of 2016, a 2,418 unit increase…
Mike DeAmicis / April 11, 2016
Motorrad
BMW Motorrad USA is set to sponsor one of the newest and most exciting motorcycle shows in North America. To be held in Austin, Texas, the Handbuilt Motorcycle Show will take place from April 8th…
Mike DeAmicis / March 31, 2016
Motorrad
BMW Motorrad Showcases Motorcycle Rider Accessories
by Mike DeAmicis / Date: March 17, 2016
Motorrad
The BMW K1 was an aesthetically radical machine. This was quite purposeful, as the task of the K1 was to dramatically alter the way in which the BMW Motorrad brand was perceived. At the time,…
Mike DeAmicis / March 2, 2016
Motorrad
BMW Motorrad’s racing division, BMW Motorrad Motorsport, has morphed into something quite unique. Starting as the company’s factory racing team, it has since become a dedicated support system for its customers. In fact, BMW Motorrad…
Mike DeAmicis / February 19, 2016
Motorrad
Indian manufacturer, TVS has unveiled a concept motorcycle which shares the underpinnings of the BMW G 310 R. As was rumored and as we reported, the motorcycle is fully-faired sport bike, rather than a standard…
Mike DeAmicis / February 4, 2016
Motorrad
MV Agusta, a small but legendary Italian motorcycle manufacturer and Mercedes-Benz’s AMG division are reportedly taking their relationship to a new level. Mercedes purchased a significant 25 percent stake of MV Agusta after its relationship…
Mike DeAmicis / January 29, 2016
Motorrad
BMW Motorrad once again sold significantly more motorcycles and maxi scooters in 2015 than in the previous year. This means that the motorcycle segment of the BMW Group has achieved a new all-time sales high…
Horatiu Boeriu / January 15, 2016
Motorrad
A German company named Wunderlich has created what it refers to as the first two-wheel drive liquid-cooled BMW R 1200GS. The firm achieved this by adding a 10.2HP, battery powered motor to the front wheel,…
Mike DeAmicis / January 5, 2016