Motorrad

BMW Motorrad has unveiled a new concept vehicle at the Wheels and Waves festival. This very unique concept vehicle, dubbed Lac Rose, meaning pink lake, draws its inspiration from the brand’s rich history of success…

The IMMA’s, or International Motorcycle Manufacturers Association’s, General Assembly has elected Stephan Schaller, the CEO of BMW Motorrad, as its new President. Schaller has held the VP position in the association for the past year,…

What will they think of next? It’s early in the morning and I receive a press release from BMW detailing a new emergency call system they’ve designed for use in motorcycles, and it’s pretty exciting…

BMW Motorrad has begun the riding season of 2016 with great success. The Bavarian motorcycle brand has achieved an increase in sales of 7.7% during the first three months of 2016, a 2,418 unit increase…

Much like the experience of owning a BMW automobile, owning a BMW motorcycle is part of a premium lifestyle experience. As a result, the brand also sells clothes and accessories for riders to adorn while…

The BMW K1 was an aesthetically radical machine. This was quite purposeful, as the task of the K1 was to dramatically alter the way in which the BMW Motorrad brand was perceived. At the time,…

BMW Motorrad’s racing division, BMW Motorrad Motorsport, has morphed into something quite unique. Starting as the company’s factory racing team, it has since become a dedicated support system for its customers. In fact, BMW Motorrad…

Indian manufacturer, TVS has unveiled a concept motorcycle which shares the underpinnings of the BMW G 310 R. As was rumored and as we reported, the motorcycle is fully-faired sport bike, rather than a standard…

MV Agusta, a small but legendary Italian motorcycle manufacturer and Mercedes-Benz’s AMG division are reportedly taking their relationship to a new level. Mercedes purchased a significant 25 percent stake of MV Agusta after its relationship…

BMW Motorrad once again sold significantly more motorcycles and maxi scooters in 2015 than in the previous year. This means that the motorcycle segment of the BMW Group has achieved a new all-time sales high…