Everything about the 2026 BMW iX3 is new. From its platform and proportions to the hardware and the software stack, this electric SUV shares almost nothing with its predecessor. BMW even updated the logo—quietly—when the…
Back in 2020, BMW updated its roundel for social media and other online communications. Four years later, what’s old is new again because the latest tweak to the logo essentially reverts to the old look….
If you live in a metropolitan area, the BMW logo with the iconic blue and white is everywhere you look. BMW manufactures and sells hundreds of thousands of vehicles each year. Despite the ubiquity, you’ll…
Most of the time on our podcast, it’s just me rambling about some of the latest topics related to BMW and the automotive world in general. This time, though, our own Editor-in-Chief Horatiu joined me…
The all new BMW i4 Concept isn’t the only new aspect of BMW design that fans are up in arms about. Along with the i4 Concept, the Bavarians also rolled out a new logo and…
Today BMW showed us what it has been working for the past few years and finally revealed the BMW i4 Concept. Previewing the production model, the i4 Concept came with futuristic looks which, according to…
With every new generation of customers, BMW is reshaping their identity. This thought process started over 100 years ago and it continues in 2020 with a new chapter in their book. In a recent call…
People have been talking about the meaning of the BMW logo for literally decades. Officials have been adamant about what it is supposed to mean, but some people always thought they knew best. Ask random…
Porsche. We’ve all heard someone else mispronounce it. Maybe some of you mispronounce it yourselves. I, undoubtedly, have done so at least once in my life. There is only one way to pronounce it, that…
Last month, BMW announced the creation of a new product category that focuses on offering their customers the ultimate luxury. As part of its forthcoming model offensive, BMW has developed a new presence for its luxury…
