BMW of North America and Electrify America today announced an agreement to provide 2022 BMW EV customers with two years of 30-minute complimentary charging sessions at all Electrify America public charging stations, from the date of…
BMW is coming back to the Super Bowl for the first time in seven years and it’s bringing some electric star power. On February 13, BMW will air a new ad for an upcoming electric…
Nicki Shields, TV presenter and Formula E host, joins the Electrifying team this week to test the all-new BMW i4 against its main competitor – the Tesla Model 3. She’s joined by Ginny Buckley, British…
Last week, we talked about the BMW iX being recalled in certain European Union countries because of a faulty A-pillar interior panel. Yet another “i” model from the company’s new wave of electric vehicles faces…
A major consumer shift is taking place these days with a large segment of customers buying electric cars. And of course, Tesla is being heralded as the main rival for old-school companies. So it’s only…
Once BMW released the new iDrive 8 curved display for the BMW iX and i4, it was only a matter of time before it started to trickle down to other BMW vehicles. While iDrive 8…
The BMW i4 is now starting to reach dealerships around the world and customers are excited to have a new EV option in a competitive segment. For the now, the 4 Series Gran Coupe electric…
Our friend Kyle Conner was just at the 2022 CES and shared with us some exclusive content from the BMW exhibit. First, he gave us an overview of the BMW iX Flow, next the BMW…
Since electric vehicles started becoming mainstream, car manufacturers have been trying to figure out ways to inject a bit of audible excitement into their driving experiences. Some brands use artificial electric motor noise, some create…
The time has finally come to see how BMW stacks up against Tesla, in an almost fair fight. The BMW i4 M50 is bound to hit dealerships around the world this year before landing in…
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