BMW Films was a masterstroke of automotive marketing, as the short film series instantly made not only the brand cool but it also made customers lust after specific cars. The original BMW Films series “The…
The BMW Films have returned with a vengeance! “The Calm” picks up where the iconic action short films of the early 2000s left off, delivering heart-stopping automotive entertainment in just under eight minutes. This latest…
Car companies love when their cars are on the silver screen. Brands like BMW, Audi, and Mercedes-Benz pay big bucks for their cars to get featured in big-budget blockbuster movies. BMW has been partnered with…
Every BMW enthusiast loves BMW Films. In fact, most car enthusiasts in general love BMW Films, as they were fantastic little short films based entirely around cool cars. It was an incredibly clever way to…
30 years after the fall of the Berlin wall, BMW recounts the story of the desire for freedom, ingenuity and engineering skill in the movie “The Small Escape.”  Thousands of exhibits in the Berlin Wall Museum…
After the world premiere of the 2019 BMW 7 Series Facelift sedan in Shanghai, now BMW launches a marketing campaign with a powerfully emotional film at its center. The short film titled “Above the Clouds”,…
Earlier this month, to celebrate the few remaining weeks before deliveries kick off, BMW published a video showcasing the new 8 Series Coupe driving around Venice on what seems to be a floating road. Today, BMW…
For the launch of the all-new BMW X3 in China, BMW wanted to celebrate the spirit of reliability by transforming a loving and dedicated father into a superhero in their latest short film. The 14-minute short…
Geisel Productions and Anonymous Content’s branded BMW Films short The Escape–directed by Neill Blomkamp–took home Best of Show at the One Screen Film Festival awards ceremony on Tuesday night at the Sunshine Cinema in New York….
Hollywood star Scott Eastwood and BMW are in action together again: BMW is providing a whole fleet of different models for the new film “Overdrive” starring Scott Eastwood. Fans had the chance to preview “Overdrive”…
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